Job details
Job type full-time
Full job description
As an industry leader and software-as-a-service provider our mission at 8x8, inc(nyse:eght) is to transform the future of business communicationsThe 8x8 open communications platform (tm) uniquely brings together voice, video, collaboration, contact center, and enterprise-class api solutions, helping businesses across the globe transform their customer and employee experience, and empowering workforces worldwide to work smarter.
For additional information, visit www.8x8.com, or follow 8x8 on linkedin, twitter, and facebook.
As an 8x8 product marketing manager, you will be responsible for developing differentiated positioning and compelling messaging, executing launch plans, creating collateral for each step of the buyer`s journey, providing content for sales enablement and defining competitive pricing and packagingWorking closely with product management, you will evaluate current market position and analyst scoring to define and deliver a market-driven and customer-informed roadmapThis position serves as a subject matter expert and provides guidance on selling against the competition you will also represent the company as a spokesperson at industry eventsIn the product marketing manager role, you will communicate 8x8`s position in the marketplace through blogging, social media, website, press, industry events, presentations, datasheets, white papers, videos, primary and secondary research and customer case studiesYou will work closely with demand generation, product management, sales and channel teams to proactively support the field and channel partners with effective positioning, marketing assets, product education, and competitive differentiation.
Requirements
Identify, develop and maintain market knowledge such as buyer ecosystem and personas that help define placement and the value of the 8x8 contact center offering.
Define purchase motivators, use case scenarios, and customer problems to enhance and maintain competitive differentiation points for sales, inform product decisions and create preference with buyers.
Develop product value propositions, positioning, and messaging that define the brand, differentiate 8x8 vs competitors and demonstrate relevance to the target buyers.
Translate product-specific features into benefit positioning and messaging for buyers and users in terms that they understand, care about, and are willing to pay for.
Analyze and identify markets, develop and execute g2m and launch plans and create and deploy marketing materials and collateral specifically designed for each stage of the buyer`s journey and key personas
Create content for critical product-related topics, in forms such as ebooks, blogs, articles, videos, podcasts, and digital marketing assets designed to build awareness, consideration, and preference for your products.
Ensure sales, partners, internal teams can successfully evangelize the product with accurate and up-to-date sales tools and content relevant to each stage of the buyer`s journey.
Collaborate with sales teams to provide product marketing support where needed including product roadmap reviews, case studies, roi proof points, web content, etc., to increase pipeline volume and velocity for the products you represent.
Establish a leading online presence for your products to drive measurable traffic improvements and convert leads to pipelines.
Requirements
8+ years of product marketing experience, ideally with a saas solution provider.
Contact center (ccaas) industry experience requiredStrong background in contact center analytics preferredCandidates with an understanding of key integrations such as crm and other ecosystem partners preferredThe ideal candidate will also have a fascination and interest in developing ai trends.
Exceptional problem solving, presentation, and oral communication skills required
Demonstrated ability to create, produce and present compelling and persuasive presentations and webinars.
Excellent teamwork and collaboration skills, including the ability to lead with and without authority to gain alignment.
Must be available to work in the us
Bachelor’s in business or marketing required.
Travel expectation: when appropriate, up to 20%
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8x8 is proud to provide equal employment opportunities (eeo) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics.
For 8x8 jobs located in the us: 8x8 participates in the e-verify programView the participant poster in english | españolView the right to work poster in english | español.
We also provide reasonable accommodation to individuals with disabilities in accordance with applicable lawsLearn more or email us at careers@8x8.com (include “ reasonable accommodation ” in the subject line)
For european job applicants our job applicant privacy notice can be found here.
