Director marketing and communications summary: comprehensive responsibility for portfolio of ancillary services targeted to the independent eye care professional, enabling enhanced customer business performance through innovative offerings and partnership modelsDefines and executes near-term and long range strategies to drive abb share, increase revenue and optimize profitabilityEssential responsibilities include the followingOther duties and special projects may be assignedJob responsibilities:
Develop & implement a cohesive marketing strategy to increase abb brand awareness
Build and enhance recognition and adoption of abb portfolio of products and services
Set current and long-term goals for internal marketing and communication team
Design and manage the marketing department’s budget
Build relationships with media and industry stakeholders through creative pr strategies
Monitor all marketing campaigns and direct improvement where necessary
Prioritize marketing projects and allocate resources accordingly
Prepare regular reports and presentations on marketing metrics for the executive team
Conduct market analysis to identify challenges and opportunities for growth
Leverage primary and secondary market research to maintain in-depth understanding of customers, competitors, category and channels
Provide industry tradeshow and event exhibit/attendance strategies
Forecast hiring needs for the marketing department
Participate in the quarterly and annual planning of the company’s objectives
Be an effective leader and ensure all marketing programs are successful, metrics-driven, and goal-oriented
Required qualifications
Bs degree in business, marketing or related field
10+ years demonstrating expert knowledge of marketing, customer relations and strategic market strategies
7+ years of proven leadership managing people
Excellent leadership and communication skills and problem-solving skills
Proficient in analytical thinking, with experience in translating insights into meaningful customer communications
A strategic thinker with demonstrated ability to see beyond the obvious
Strong strategic planning that relate to marketing, sales and competitive business strategies.
Desired qualifications
Masters in market research or mba
Experience in the vision care / optical industry
