Job details
Job type full-time
Full job description
The director, membership acquisition oversees the implementation and execution of the aspca’s multi-channel direct response acquisition strategy of one time and monthly donors across multiple offline channels including drtv, telemarketing, direct mail and face-to-face canvass effortsThey manage relationships with key external acquisition partners, monitoring their expenses, recommending steps to improve performance and reviewing key metricsThe director works with the senior director, membership acquisition and senior membership leadership staff to develop annual budgets—revenue and expense—and is responsible for tracking operations and performance of their respective program areas.
The director will lead a team of two focused on managing offline donor acquisition efforts across drtv, mail, canvass and telemarketing efforts along with new acquisition efforts as needed.
Responsibilities:
Responsibilities include but are not limited to:
Member acquisition implementation & execution (70%)
Oversee operations and performance of aspca acquisition efforts across, drtv call centers, face-to-face canvass teams, and mail campaigns designed to acquire new monthly and one-time donors.
Analyze current campaign results to identify needed improvements and enhancements to vendor and campaign performance
Identify new vendor partners as needed
Participate in strategic and budget planning goals for the membership department
Work with senior director, membership to develop and manage annual budgets for key program areas.
Direct aspca donor list rental and exchanges, including list rental revenue.
Team management (30%)
Oversee team in their execution of member acquisition strategy, providing coaching as necessary to help elevate performance and maximize overall lifetime value of donors.
Focus on developing team members’ soft and hard skills with a goal of elevating performance through active, actionable feedback.
Collaborate with larger development team and other staff in the organization in ways that support the aspca’s core values.
Develop and guide the member acquisition team in support of the aspca’s core values.
*exemplifies the aspca’s core values
*
Has commitment and dedication to improving the lives of animals
Demonstrates ownership and feels responsible for outcomes
Believes in team – that we are stronger together
Seeks to elevate others and reimagine what is possible
Focuses on impact , specifically making change for animals
Education and work experience:
Bachelor’s degree or equivalent applied professional experience required, master’s degree a plus.
8 or more years in non-profit development, ideally with prior experience managing large and complex acquisition fundraising programs.
Prior experience developing and managing budgets.
Previous experience with external vendor management required.
Project management experience required, including demonstrated ability to identify and anticipate obstacles, respond accordingly, meet multiple deadlines, foster relationships and communicate effectively and efficiently with colleagues and external contacts, including vendors.
In-depth understanding of monthly giving programs and call center management.
Hands-on management experience and in-depth understanding of multi-channel marketing, drtv and call centers a plus.
Qualifications:
Ability to convey technical information and recommendations in clear, concise language, ability to multi-task and prioritize and manage time well, ability to work independently and in a group, comfort taking initiative, managing up, and delegating work when needed, excellent phone, writing and interpersonal skills, in-depth understanding of monthly giving programs and call center management, in-depth understanding of multi-channel marketing, drtv and call centers a plus, organized and detail-oriented, very comfortable working in a fast paced environment
Language:
English
Education and work experience:
High school diploma (required)
Our eeo policy:
The aspca is an equal employment opportunity employerAll qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, national origin, ancestry, gender, gender identity or expression, age, marital or domestic partner status, citizenship status, sexual orientation, disability, genetic information, military or veteran status, or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances.
Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the americans with disabilities act and certain state or local lawsA reasonable accommodation is a change in the aspca’s standard application process, which will ensure an equal employment opportunity without imposing undue hardship on the aspcaPlease inform the aspca’s people team if you need an accommodation in order to complete any forms or to otherwise participate in the application process.
Individuals seeking employment are considered without regards to race, color, creed, religion, sex, national origin, ancestry, gender, gender identity or expression, age, marital or domestic partner status, citizenship status, sexual orientation, disability, genetic information, military or veteran status, or any other characteristic protected by applicable federal, state or local laws, regulations or ordinances.
Aspca is an equal opportunity employer (m/f/d/v).
Please don’t forget to attach your resume and cover letter to complete your application.
Job type: full-time
Work location: multiple locations
