Job description senior manager, social media about atp atp tour, incIs the governing body of the men`s professional tennis circuits - the atp tour, the atp challenger tour and the atp champions tourWith tournaments spanning the globe, from australia to europe and the americas to asia, atp’s purpose is to `inspire on court, and serve beyond it.” for players with aspirations of competing on the biggest stages on the atp tour and in grand slams, it all begins with the atp challenger tourAnd atp is committed to creating those pathways of opportunitySince its inception in 1978, the competition at this level has been intense, with players fighting for critical atp rankings points and prize moneyThese tournaments give fans the excitement of watching world-class tennis in a more intimate setting, and by providing opportunities for emerging stars to develop their talents, it ensures the continued success and growth of professional tennis and atp’s mission of inspiring they world by showcasing the champion spirit and relentless pursuit of excellence seen every day, across the globe at our eventsBeyond the court, atp is committed to serving others- creating positive change within our organization and the global communities we reachJob summary atp tour, incIs seeking an exceptional social media senior manager to join its marketing teamWe are seeking someone who genuinely understands the social landscape and the way it works, is a go getter, content creator who will be a self-sufficient team memberOur ideal candidate can take direction and help run a large roster of campaigns and projects within a fast-paced, always on and everchanging environmentThis position requires passion and dedication and presents a rare opportunity to work in one of the few truly global sports.
This position requires the candidate to be on the east coast, but can be remoteThe position requires travel, domestic and internationalKey responsibilities
Supporting the director, social media in scaling and delivering multiple key projects, events and reports on a weekly basis
Implementing the tour`s social media and digital brand strategy
Co-ordinating key team activities such as events coverage, liaising with in-house studio on design briefs and consolidating communication and shoot schedules with player comms teams.
Daily operation of posting all atp tour social media platforms (instagram, facebook, twitter, and tiktok)
Delivering excellent, reciprocal ‘fan engagement’ through extensive and nuanced community management
Day-to-day collaboration with our editorial team to ensure consistency of output across platforms
Working with atp players and tournaments to support their social media efforts
Devising and delivering incredible content ideas with our studio team
Driving ongoing alignment with wta as we try to position tennis as one sport
Being the guardian of the atp`s tone of voice and content/platform strategy on social media
Creating basic social graphics and videos (you can leave the difficult tasks to the specialists)
Delivering contractual partner branded content on social media in coordination with the commercial department
Developing and managing campaign or always on paid media strategies with partner agencies
Working with our analytics team to optimize output; reporting on reach, engagement, referral and growth metrics based on data
Skills and attributes
Requires 5-7 years’ experience working in social media for either an agency or in-house at a large consumer or sports brand is essential
A strategic thinker who is able to think longer-term, articulate their ideas effectively – with proven experience developing and implementing longer term social strategies and large-scale projects
A confident individual who is comfortable supporting a process driven environment and implementing strategies to add consistency and structure to a remote and dynamic team and ever-changing landscape
Experience in community and influencer management is preferred, with the ability to help manage crisis or disruption comms and processes
An excellent project manager, with prior experience working on big brand campaigns, involving the management of multiple internal and external stakeholders including but not limited to commercial partnerships, media and creative agencies, brands, pr and .com/digital.
Must have a clear understanding of and experience in paid media; how it can be used for audience growth and segmentation and adapted to various kpis, depending on campaign objectives
A good understanding of the intricacies of tennis world and the wider sports social industry landscapeEnthusiasm for sport is a must
Strong and versatile copywriting skillsThe candidate needs to be able to adapt instantly to the brand’s tone-of-voice with flawless grammar and articulation, mixed with a distinctive flair of creativity and style
We’re looking for imagination and creative spark, but with a sharp eye for detail, ability to prioritize, work in a team, deal with feedback, see the bigger picture and stay calm under pressure
As part of this role, you may be encouraged to assert your expertise and use data to back up your ideasGood analytical skills and previous experience using social analytics tools would be a massive benefit.
Interest in the wider social media landscape- new formats, trends, platform trials and innovations across different verticals is also beneficial
We really want someone who shows great initiative!
A creative at heart with strong graphic design and video editing skills.
Equal opportunity employer we are an equal opportunity employer and as a global body we value diversityWe are committed to an inclusive environment for allAll candidates will be considered on the basis of qualifications, merit and business needs without regard to race, color, religion, national origin, age, non-qualifying mental or physical disability, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, veteran status, or any other characteristic protected by applicable law.
