Job details
Job type full-time
Full job description
Abbott is a global healthcare leader that helps people live more fully at all stages of lifeOur portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals, and branded generic medicinesOur 109,000 colleagues serve people in more than 160 countries.
Our neuromodulation business is an area of expertise for abbottThis business includes implantable devices compatible with mobile technology to help people who suffer from chronic pain and movement disordersOur solutions include proclaim™ xr scs system, the #1 spinal cord stimulator on the market, proclaim™ drg neurostimulation system, the only fda approved drg therapy and we are a market leader in radiofrequency ablation therapyThese non-opioid therapies allow us to provide interventional pain therapy to patients throughout the pain continuumOur deep brain stimulation technology for progressive diseases help people manage their parkinson’s disease and essential tremor symptoms, steering away from side effects.
Our location in austin, tx currently has an opportunity for a global consumer marketing associate managerThis associate manager partners with the global chronic pain therapies and movement disorders marketing teams as well as other cross functional business partners to lead and manage abbott’s consumer marketing strategy and executionThe ideal candidate should have command of best practices and trends in consumer marketing, enjoy being creative, and understand how to both build and convert a digital audienceIn addition, they should be a passionate, consumer marketing enthusiast with lots of cross-functional capability, curiosity and desire to deliver unique, engaging, and measurable campaigns that are designed to engage users and create an interactive relationship between consumers and abbott.
What you’ll do
Execute all day to day consumer marketing tactics, including:
Responsible for collaborating on strategy and executing effective consumer marketing campaigns, programs, and events
Develop lead generation program to capture and qualify consumers to generate patient demand
Manage editorial calendar and content development for social media platforms (inclFacebook)
Oversee and grow the patient ambassador program and advocacy, including contracting, training, and digital scheduling
Partner with internal cross functional stakeholders and external agencies to develop creative, manage timelines and execution of current projects
Research new digital opportunities across the customer lifecycle that may benefit the business
Align with marketing budget, develop and track key performance indicators
Localize campaigns and share learnings, development, implementation with other areas or countries where appropriate to align with strategic goals
Support additional strategic marketing and communication initiatives as they emerge
Ensure compliance in performing the overall activities
Reporting & accountability:
Establish kpis, benchmarks and reports for all consumer marketing efforts
Provide comprehensive analysis, insights and recommendations for improvement by leveraging analytics data that identifies key areas that help increase engagement roi, and overall performance of campaigns on a scheduled basis
Manage campaign timelines and budgets, as well as coordination of the production of any required campaign assets
Constantly improve personal knowledge of consumer marketing best practices, staying up to date with current technologies, emerging trends, design tools and applications
Other:
Maintains understanding of neuromodulation technology in a competitive environment
Complies with u.sFood and drug administration (fda) regulations, other regulatory requirements, company policies, operating procedures, processes, and task assignments.
Maintains positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors
Performs other related duties and responsibilities, on occasion, as assigned
Education and experience you’ll bring
Bachelor’s degree in marketing, communications, digital or public relations, or related field is required
4+ years of marketing experience, including hands-on experience managing paid media campaigns, email automation, and/or organic social media
Passionate about consumer marketing
Experience working with facebook, instagram and linkedin advertising
Fluent in advertising metrics and lead generation
Proficient with microsoft office, google docs and related web tools
Ability to manage multiple projects
Ability to work in a highly matrixed and geographically diverse business environment
Ability to work within a team and as an individual contributor in a fast-paced, changing environment
Ability to leverage and/or engage others to accomplish projects
Strong verbal and written communications with ability to effectively communicate at multiple levels in the organization
Multitasks, prioritizes and meets deadlines in timely manner
Strong organizational and follow-up skills, as well as attention to detail
Ability to travel up to 10%
Ability to maintain regular and predictable attendance
What we offer
At abbott, you can have a good job that can grow into a great careerWe offer:
Training and career development, with onboarding programs for new employees and tuition assistance
Financial security through competitive compensation, incentives and retirement plans
Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
Paid time off
401(k) retirement savings with a generous company match
The stability of a company with a record of strong financial performance and history of being actively involved in local communities
Learn more about our benefits that add real value to your life to help you live fully: www.abbottbenefits.com
Follow your career aspirations to abbott for diverse opportunities with a company that provides the growth and strength to build your futureAbbott is an equal opportunity employer, committed to employee diversity.
Connect with us at www.abbott.com, on facebook at www.facebook.com/abbott and on twitter @abbottnews and @abbottglobal.
