The manager, marketing – vertical supports the development and implementation of strategic marketing plans for their assigned regional, not-for-profit universities in their verticalThe position reports directly to the vertical chief (vc) or director, the leader of one of the five academic partnerships’ (ap) verticalsThe manager will be responsible for managing marketing programs and campaigns for a portfolio of ap’s university partners with the desired outcome of increasing total enrollments in the online degree programs for their assigned verticalThe manager is typically an individual contributor role advancing projects through influencing actions performed by others across ap cross-functional teamsThis role is a central part of the vertical marketing team and will serve as the key point of contact for the partner university’s marketing team and internal ap support teamsThis position will also support the vc and/or director in the creation and oversight of the enrollment budget, and p&l management responsibilities for select universitiesTo support in this effort, the manager will be responsible for weekly university program performance analysis and implementing strategies to improve performance in conjunction with the ap cross-functional teamsResponsibilities include:
Create, maintain, and execute marketing calendar and plan with deliverables to track program efficiency for assigned university partners.
Track key metrics for all marketing assets to measure, analyze and optimize online marketing programs to focus on issue identification and resolution to achieve acquisition and retention goals.
Report on metrics for each assigned university partner to vc/director and at the weekly vertical matrix team meeting.
Manage university partner and regulatory approvals for each assigned program’s marketing assets ensuring university and governmental compliance.
Develop competitive marketing, industry, and customer analysis to identify key metrics, challenges, and opportunities, oversee additional research as needed collaborating with ap marketing research & insights team.
Support development of marketing assets during new university partner and program launches.
Review marketing assets on a regular cadence ensuring all content is accurate and up to date.
Support ap’s field marketing team with marketing materials and programmatic information driving lead flow.
Monitor and maintain partner university marketing budget; analyze and report on performance.
Work closely with all ap cross-functional teams to continuously improve the online experience thorough the entire student journey.
Monitor higher education industry trends acting as a vertical sme.
Qualifications include:
Bachelor’s level degree required; master’s degree (mba) a plus.
5 - 8 years of portfolio brand management experience, product management, agency or direct.
Higher education experience a plus.
Demonstrated ability to execute a “test, analyze, refine and test” strategy.
Ability to work creatively and manage multiple clients and projects.
Services or product experience highly desirable.
Agency and client experience highly desirable.
Computer proficiency with microsoft office required; experience with salesforce crm and tableau a plus.
Excellent communication skills, intellect and diplomacy are essential.
Strong attention to detail required.
Other information:
Early manager level role with no direct reports.
Must be eligible to work in us.
100% remote.
Some travel may be required.
Academic partnerships is an equal opportunity employer and committed to hiring a diverse and inclusive workforce #li- remote
