Job details
Salary $70,000 - $90,800 a year job type full-time
Full job description
DrivenEngagingInnovativeDo these words motivate you? if so, then we want to talk with youAcademy of art university offers a rewarding employment experience for those who excel in a dynamic environment and who can consistently deliver high-caliber customer serviceWe thrive on ingenuity and pursue ideas every day that lead to extraordinary opportunities for tomorrow.
The business & marketing analyst will maximize the university’s marketing resource allocation and revenue objectives through proactive analysis of direct-to-student marketing and admissions programsThis position ensures smart decisions based on data, not assumptions, and ensuring that assumptions are properly testedThe business & marketing analyst is responsible for gathering and analyzing data, analyzing student performance, and ensuring appropriate adjustments are made to improve marketing, admissions and retention.
Responsibilities:
Manage technical aspects of key marketing systems (marketing automation, crm) used to generate, distribute, and report on leads
Design and implement statistical tests around aau site and various marketing and admissions touch points; verify significance and overall impact of website and marketing and admissions touch points
Collaborate with marketing teammates, marketing managers, and other key stakeholders (internal/external) to implement findings and to optimize best practices
Collect, consolidate, document and analyze prospect engagement data and provide program recommendations to enhance performance
Build the company’s institutional knowledge and unlock new opportunities for growth and ways to operate more effectively
Identify key stakeholders, data sources, analytic tool and structure requirements
Establish and maintain scalable processes that ensure best practices in campaign and lead management
Create and maintain metrics reports on marketing and admissions activities
Present data in useful, meaningful, accurate ways to channel marketing and admissions team effectiveness and business impact
Requirements:
Ba/bs degree in business/finance/marketing/analytics or related field
2 - 3 years experience in marketing analytics and/or direct-to-consumer campaign optimization
Ability to interface with databases and crm (salesforce) systems to create, pull and analyze reports and work flows
Experience with tableau is preferred
Must be able to read and understand sql
Knowledgeable with word, excel, outlook and online databases
Demonstrated skills in marketing or finance
Must possess the following skills: analytical thinking, project/program planning, creative problem solving, demonstrated leadership abilities, detail-oriented, excellent decision making, negotiation skills, creativity, initiative, confidence, resourcefulness, teamwork, and flexibility.
Compensation range: $70,000 - $90,800; depending upon location
Benefits:
Academy of art university offers full-time employees health insurance, 401k options, paid vacation based on years of service (15 days` accrual at start), paid holidays, and paid sick leaveThe academy also offers full-time employees an opportunity to take one undergraduate course tuition free each semester.
Academy of art university is an equal opportunity employerAll applicants will be considered regardless of age, aids or hiv positive status, marital status, domestic partnership, medical condition or genetic characteristics, race or national origin, pregnancy, religion, sex, gender identity, gender or sexual orientation, name change, citizenship, physical or mental disability, veteran status or other status protected by federal, state, local or other law Equal access to the hiring process, services, and employment is available to all personsApplicants requiring accommodations to the application and/or interview process should contact the human resources manager by calling 415-274-2222Pursuant to the san francisco fair chance ordinance, we will consider for employment qualified applicants with arrest and conviction records.
