Marketing Manager

Job details

Salary $115,000 - $170,000 a year job type full-time number of hires for this role 1

Full job description

Overview:

Acumentrics, inc., an innovation leader and provider of rugged, reliable, smart, conditioned, dependable power solutions for critical use applications, is looking for a dynamic individual to join our team’s efforts in our continued growth

Job description:

We’re looking for an experienced and versatile marketing manager who is eager to drive business growthOur ideal candidate needs to be an experienced b2b digital marketer who is hungry to help continue to build our expanding brandAn entrepreneurial individual with demonstrated experience operating in fast moving resource constrained environmentThis individual will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needsIf you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you.

Job responsibilities

· experienced b2b digital marketer - with proven track record of leveraging digital media (including marketing automation, seo and sem) to drive growth in highly qualified leads in support of expanding our core and adjacent market pipelines

· brand builder – with demonstrated experience developing and implementing brand strategy – segmentation, targeting, positioning - to build brand within existing verticals and establish relevance of brand within new adjacent markets

· research and evaluate new product opportunities, demand for potential products, and customer needs and insights.

· develop marketing content for campaigns, sm, white papers, and blogs to attract target customers leads

· lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

· develop a comprehensive digital selling strategy including lead generation, virtual presentations, and e-commerce solutions

· manage launch campaigns for new products.

· ensure effective, branded marketing communications, including the company website, print communication, trade shows, conferences, and advertising.

· establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

· analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

· analyze existing customer programs to better understand future opportunities

· create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

· identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

· present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

· identify and manage trades shows and other marketing events to engage with highly qualified prospect that will expand our core and adjacent market pipelines

Skills and qualifications

· bachelor’s degree in marketing, business, or related field

· 10+ years’ experience in a marketing a technology

· experienced b2b digital marketerwith proven track record of leveraging digital media (including marketing automation, crm, seo and sem) to drive growth in highly qualified leads in support of expanding our core and adjacent market pipelines

· brand builder with demonstrated experience developing and implementing brand strategy – segmentation, targeting, positioning - to build brand within existing verticals and establish relevance of brand within new adjacent markets

· entrepreneurial mindset with demonstrated experience operating in fast moving resource constrained environment – ideally early career large company training with subsequent experience in small/medium sized growth stage companies

· exceptional leadership skills with the ability to work in a company, team, and individual settings

· organized, detail-oriented, deadline-driven, team player

· strong project management, multitasking, and decision-making skills

· metrics-driven marketing mind with eye for creativity.

· experience with marketing automation and crm tools is a must

· proficiency with online marketing and social media strategy

· marketing analytics

· excellent written and verbal communication skills

· experience in marketing electrical or power products considered a plus

· willingness and ability to travel

Job type: full-time

Pay: $115,000.00 - $170,000.00 per year

Benefits:

401(k)
401(k) matching
Dental insurance
Flexible schedule
Health insurance
Life insurance
Paid time off
Referral program
Tuition reimbursement
Vision insurance

Schedule:

Monday to friday

Supplemental pay:

Bonus pay
Commission pay

Work location:

One location

Work remotely:

Yes

Work location: one location