Job details
Job type full-time
Full job description
At hergenrother realty group (herggroup) at keller williams, we don’t follow the rules, we create themWe are leadersWe value personal and professional growthWe accept challenges, set goals, and exceed themWe refuse to live in mediocrity and instead choose to build purposeful lives without limitsWe believe that there is always a way and we never give upWe work hard, and we play even harderWe strive to be more and do more on a daily basis.
Headquartered in south burlington, vermont, herggroup is hiring a digital marketing director to drive the social, content and promotion strategies for our national real estate teamThis position is not for just everyoneOnly those individuals who are learning-based and growth-minded, willing to face challenges head on, are accountable, need not be micromanaged, and take extreme ownership over their role, and are comfortable with doing whatever it takes to get the job done, should applyThis position reports to the president.
The digital marketing director is stragetic but also rolls up their sleeves to execute dailyThis position will be responsible for developing brand strategies and compelling content on social media, our websites, in email campaigns, and collateral, while also analyzing performance and optimizing campaigns on an ongoing basisThe marketing director will write engaging email newsletters for real estate prospects, build out marketing plans and strategies (including websites, sales sheets and presentations, creative copy for social graphics, etc.), write sales copy and drip campaigns, work with our graphic designer on content ideation and assist in any other marketing initiatives and projects as assigned.
You might be the ideal candidate if:
1You are a strong writer—both long- and short-form—with the ability to develop a brand voiceYou can crank out content every day and enjoy creating itYou are eager to develop content calendars and write compelling content on varying topics from real estate to entrepreneurship to business growth.
2You aren’t burned out on social mediaYou research and analyze best practices regularly and optimize your strategies and tactics to ensure high-engagementYou teach social media trainings to our 300+ real estate agents and help analyze their social followings.
3You thrive on production while also being strategic… you love a full to-do list and producing high-quality content on a regular basisYou are upbeat, fast-paced, drama-free, and a learning-based individualYour drive isn’t contained to a 9-5 job or role.
4You are ambitious and a self-starterYou can’t stand mediocrity and push yourself to be better every day then the lastYou lead yourself first and crave constructive feedback.
5You collaborate well with others, yet thrive on independent work.
Bonuses points for: real estate experience, experience with adobe creative suite, google ad words, wordpress, squarespace, and mailchimp, a passion for creative writing with strong calls to action.
Daily priorities include:
Take ownership of our brand voice and help implement it across all channels
Collaborate on creative development – video, collateral, blogs, social media, press relations.
Digital marketing director
Develop the overall social media, content and website engagement strategies for the brand
Brainstorm and create shareable content for social media weekly
Edit video content to produce engaging stories for social media
Research and implement social media best practices across platforms
Monitor all feedback and post-engagement, including consumer reactions and feedback
Report weekly on social media performance and new strategies to bolster engagement
Run and optimize paid social advertisements
Write engaging content for social, blogs, collateral, and email campaigns
Assist with the development of new presentations and pitch decks.
Perform regular optimizations to websites
Brainstorm new and innovative growth strategies for all brands
More specifics to include:
Brainstorm new lead generation strategies and sources
Brainstorm new lead conversion strategies
Develop vendor marketing materials
Develop vip and client care touches, initiatives, and events
Create email and text templates, along with drip campaigns, in our crm
Generate ads – writing ad copy, a/b testing, and creating a monthly digest with ads teams and
Agents can run
Create presentations for the president and leadership team members as needed
Format all agent training presentations as needed
Make updates to the herggroup intranet as needed – own the overall strategy and updates to it
Send your cover letter, resume, design samples, content samples, and salary requirements to erin@herggroup.com with herggroup marketing hire in the subject line.
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