Overview
Overview
Summary:
Reporting to the director external communications for the adecco group north america, with a dotted line to the director corporate communications for the adecco group north america, the manager social media and digital content is responsible for creating engaging social media and digital content for the adecco group north america, while coordinating across brands to ensure effectiveness of messages and relevance.
Responsibilities
Responsibilities
Essential duties & responsibilities:
Owns and manages the adecco group na social media strategy, produces engaging and relevant text, digital, image, video, and website content.
Coordinates across all brands to ensure effectiveness of messages and relevance.
Works closely with the communications team to develop and coordinate the social media publishing calendar and ensure alignment on important trends, events, topics, and goals.
Oversees day-to-day activities across all channels (including, but not limited to, facebook, instagram, linkedin, twitter).
Manages and builds website content.
Monitors and builds response strategy and trend analysis for engagement to determine the best course of action for responding to or engaging in social conversations.
Initiates crisis communication strategy and assists in development of messaging for social channels to diffuse situations before they escalate.
Researches key audience preferences and discovers current trends.
Develops optimal posting schedules, considering web traffic and customer engagement metrics.
Creates c-suite / executive-level content.
Collaborates throughout the company to provide counsel regarding campaigns, programs, and promotions.
Maintains best practices and rules of engagement to enhance social media and review moderation.
Keeps current on social and engagement marketing, product review developments, competitive landscape, and consumer behaviors and trends to identify current and future opportunitiesImplements as appropriate.
Remains up-to-date on trends and changes in all social channel platforms.
Willing to occasionally travel to events.
Qualifications
Qualifications
Minimum education & experience requirements:
A bachelor`s degree from an accredited college or university in communications, public relations, marketing, public affairs, or a related field.
At least three (3) to five (5) years of experience in developing, preparing, and implementing communications programs and related material for a corporate audience.
Experience working within a culturally diverse environment; preferably a global organization.
Successful track record of pipeline management.
Knowledge, skills & abilities requirements:
Thorough knowledge of all social media channels (including, but not limited to, facebook, instagram, linkedin, and twitter) and expertise on their relevant metrics, demographics, strengths, weaknesses, and nuances; stay current on upcoming social media channels.
Skilled in communicating effectively, verbally and in writing; storytelling in complex corporate topics.
Experience in storytelling in multiple formats, with a sense of innovation and creativity.
Experience in digital content strategy and production.
Passionate about working on, and experience with, championing diversity, equity, and inclusion efforts.
Ability to provide data analysis based on consumer feedback and deliver impactful insights across the organization.
Strong collaboration, judgment and decision-making skills required.
Works autonomously and with limited direction/intervention.
Ability to simultaneously manage multiple work streams, projects, and deadlines.
Expertise in working with various social media tools, including clearview social, canva, adobe suite, google analytics, posting, and reporting tools.
About the adecco group:
The adecco group is the world`s leading talent advisory and solutions companyWe believe in making the future work for everyone, and every day enable more than 3.5 million careers.
We skill, develop, and hire talent in 60 countries, enabling organizations to embrace the future of workAs a fortune global 500 company, we lead by example, creating shared value that fuels economies and builds better societies.
Our culture of inclusivity, entrepreneurship and teamwork empowers our 30,000 employeesWe are proud to have been consistently ranked one of the `world`s best workplaces` by great place to work®.
The adecco group ag is headquartered in zurich, switzerland (isin: ch0012138605) and listed on the six swiss exchange (aden)The group is powered by three global business units: adecco, talent solutions and modisIn north america, the company`s brand portfolio includes: accounting principals, adecco, adia, ajilon, entegee, general assembly, hired, lhh, modis, paladin, parker + lynch, pontoon, roevin, special counsel and tad pgs.
Equal opportunity employer minorities/women/veterans/disabled
The company will consider for employment qualified applicants with arrest and conviction records
