Job details
Salary $65,000 - $75,000 a year job type full-time
Full job description
Overview
As a media operations specialist, you will act as a strategic advisor and platform implementation resource to our clients by identifying advertiser needs and providing support from an ad operational perspective, specific to google’s ad server, campaign managerThey will help ensure clients` media stack is targeting and measuring campaigns & customer interactions as effectively as possible, and that marketing objectives are achievedThis individual must possess a strong understanding of ad serving, trafficking, tagging, and reporting capabilities, plus maintain immense attention to detail as they will own aspects of project management related to the execution of digital campaigns.
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This role*
Reports to senior media operations manager
Acts as a platform subject matter expert across adswerve for campaign manager & is a strategic ad serving advisor
Assess clients’ existing campaign manager setup, gains an understanding of their broader marketing partners & integrations, kpis/goals, and current campaign set up in order to strategically advise elements to help ensure the most optimal ad trafficking workflow that is efficient, accurate, and timely
Consults on areas including but not limited to: ad serving capabilities, platform settings, first & third-party pixels for conversion tracking, creative/floodlight tag management, campaign qa, and best practices as it relates to taxonomy and campaign structure to ensure clear and sound reporting outputs, etc.
Collaborates with sales and other support teams to understand the objectives of clients in order to soundly and effectively set up campaigns within campaign manager, through the lens of our clients’ broader tech stack(s) and marketing goal(s)
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Core responsibilities*
Perform all duties of ad operations including media plan translation, trafficking, troubleshooting, qa, and reporting
Communicate with the client to gather required information such as scope and timeline, creative asset intake and rotation, tracking urls, and 3rd party integrations
Effectively communicate the status of campaigns, technical issues, launch delays, delivery issues, etcTo client contacts
Maintains a strong understanding of site tagging strategies and deployment tools such as gtm
Assist in the mentorship of our offshore partner and junior team members
Help to coordinate the assignment and delegation of campaign execution tasks through project management tools and ticketing systems (exAsana and service cloud)
Collaborate with other internal services teams to prioritize client deliverables and improve workflows tied to trafficking delivery
Perform quality assurance within campaign manager to ensure proper implementation of campaign trafficking pre and post-launch
Partner across teams to improve overall technical setup and workflows - working to identify and design (or use 3rd party) tools to improve operational efficiencies
Troubleshoot and resolve marketing technical issues such as impression tracking, conversion tracking, ad verification, data integrity, etc.
Additional projects and/or tasks supporting the internal teams as requested.
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Position requirements: *
2-4 years of experience working in ad serving platforms (i.eCm360, basis, flash talking, or other related ad operations experience
Must have a strong working knowledge of ad serving technologies (campaign manager experience a plus!)
Proven experience optimizing display campaigns to performance metrics
Proficient in google suite (i.e., docs, sheets, slides)
Self-starter with strong presentation skills and is highly articulate, organized, proactive, and solutions-oriented
Enjoys working in a fast-paced, dynamic, detail-oriented environment
Works well autonomously while remaining engaged and invested in your team and the company objectives as a whole
Ability to build and maintain strong internal/client relationships
A motivated self-starter with a positive attitude and enthusiasm for our mission
Superior organizational skills with a strong proactive approach.
Exudes impeccable client-facing skills and professionalism.
Excellent verbal and written communication skills.
Ability to work both independently and collaboratively.
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Preferred qualifications: *
3+ years in digital advertising
2+ years experience working in a client-facing or project management role.
Bachelor’s degree in preferably marketing, business, technology or equivalent experience.
Knowledge of the digital marketing landscape including players and products.
Adswerve provides thorough and unique growth opportunities to all of its employees and is proud to employ some of the brightest thinkers in denver and across the u.sWe are a collaborative group of lifelong learners and we offer a robust and truly rewarding employee culture filled with excellent benefits, endless snacks, and a generous work/life balance.
This position pays a base salary of $65,000-$75,000The position is also eligible for a quarterly bonus based on individual and company performanceWage differential is based on seniority, merit, geographic location, education, training and experience.
As a leading google marketing and cloud partner, adswerve is a team of media and analytics veterans who believe smart marketing is built on data discoveryFormerly two separate entities, adswerve acquired analytics pros in august of 2018 and is now able to provide unparalleled expertise across the entire google marketing and cloud platformsWith offices in denver and seattle, and remote team members across the country, adswerve helps thousands of digital marketers, data analysts and agencies make stronger connections with their customers through successful data-driven strategies.
We have a vibrant, team-oriented company culture where employees are respected for their experience, contributions and collaborationAdswerve is committed to creating and maintaining a workplace in which all employees have an opportunity to participate and contribute to the success of the business and are valued for their skills and unique perspectivesOur top-tier partnership with google provides accelerated growth opportunities and a positive, rewarding environment for employeesWe offer a fun workplace and promote a healthy work-life balanceFull-time employees are eligible for excellent benefits including:
Quarterly bonus potential
Medical, dental and vision paid at 100% for employees
Paid time off including vacation, sick leave & company holidays
Paid volunteer time
Flexible working hours
Summer fridays
“work from home light” days between christmas and new year’s day
401(k) plan with company match
Employer paid parental leave
Health-care spending accounts
Dependent-care spending accounts
Employer paid basic life insurance
Voluntary life insurance (employee/spouse/child)
Employer paid short & long term disability
Employee assistance program (eap)
Continuing education reimbursement
Employee referral bonus program
Monthly remote work stipend (subject to change based on office re-opening)
Adswerve is an equal opportunity and e-verify employerAll qualified applicants will receive consideration without regard to race, color, ancestry, national origin, gender, sexual orientation, marital status, religion, age, physical or mental disability, medical condition, gender identity, gender expression, results of genetic testing, service in the military, or on any other basis that would be in violation of any applicable federal, state, or local lawAdswerve will provide the social security administration (ssa) and, if necessary, the department of homeland security (dhs) with information from each new employee`s form i-9 to confirm work authorization.
Recruitment agencies: we are not utilizing external 3rd party recruitment agencies for this searchShould those needs change, we will seek your assistance directly.
Job type: full-time
Pay: $65,000.00 - $75,000.00 per year
Work location: multiple locations
