Job details
Salary $38,327 - $90,000 a year job type full-time number of hires for this role 1
Qualifications
Us work authorization (required)
Full job description
Content manager: health & wellness startup
Hi, we’re aletha.
Aletha health creates tools to release muscle tension and address the root causes of painWe grew from the ground-up (or the garage-up) through innovation, lean methodology, and people-power to become a proven competitor in the health and fitness space.
We owe a lot of our success to our collaborative culture and embracing a tight-knit work environmentOur core values include: positive impact, freedom, questioning the status quo, radical transparency, and continuous improvementThese values permeate everything we do together, as a team and as a company.
We are a safe, inclusive, drama-free environmentWe hustle smart, we hustle together, and we don’t shove anything under the rugYou are welcome here.
This is what it’s like to work with us:
We love working together, and we laugh a lotIt probably helps if you think we’re funny.
We are a start-upMost of us live in the sf bay area, and we rarely work a standard mon-fri 9am-5pm.
Our meetings happen more often around kitchen tables, coffee shops, and fire pits than conference rooms.
We trust our team members to take full ownership of their projects, ask clarifying questions, and create a collaborative, not competitive, environment.
You will be supported in the ways you want to grow and challenged to find your edge.
You want to watch this video: https://aletha.us/ck-message
Here’s where you come in:
We’re looking for a content manager who will embody the aletha brand voice to bring copywriting and creative concepts that convert, and easily flex across a variety of content formats and consumer touchpoints: email, websites and landing pages, sales collateral, social and videoYou excel at creating the right mix of content for each stage of the consumer journey and to achieve distinct goals.you’ll apply data and user research insights to content development, and be comfortable with fast-paced iterations and adjustments based on feedback.
You’ll be a resident expert on our growing library of content assets, and work cross-functionally to identify, craft, and deliver content to achieve outcomes defined by sales, marketing and product teams.
The ideal fit for this role is quick to ideate, comfortable playing with multiple ideas and variations, an excellent listener with creative solutionsIf you’re a forward-thinking word-lover who is excited to build a career at a nimble, early-stage startup and take ownership within the organization, we’d love to hear from you.
This role reports directly to our content director.
You’ll hit your stride quickly if you’re comfortable with these tasks:
Creative contributions
Write strategic and compelling copy across a variety of media—emails, social, website, landing pages, digital downloads, videos, with an eye towards sales conversion and seo
Synthesize complex product features and health conditions into simple and accessible narratives across mediums, from infographics to e-books and sales emails
Bring your stellar storytelling skills to our content team
Bring our brand tone and voice to life, flexing your style across a range of channels
Produce content that motivates and educates, with demonstrated success writing copy for conversion
Create copy for a/b tests to understand what drives the highest impact, partnering closely with the email marketing and sales teams
Stay current across content in relationship to trends and sales/marketing psychology, best practices, and game-changing content
Keep the plates in the air
Manage multiple creative contractors, from providing briefs for seo writers to overseeing a video editing team
Identify, organize and strategize best uses for user generated content
Project manage tight deadlines, while planning and executing content
The technical stuff
Comprehensive understanding of seo practices, strategies, tools and trends
Experienced in b2c (primarily) and b2b (secondarily) result-driven content deliverables
Well-versed in google suite, slack, asana, and other collaboration/productivity tools
The soft stuff
You may not be able to do everything yourself, so you need to be organized and clear when handing off projects to freelancers, contractors and agencies.
Personal or professional experience in the health, wellness, fitness space is a bonus
We’ll be an incredible match if you have these qualities:
A self-starter with an entrepreneurial mindset — you naturally take ownership of projects and are able to work autonomously, seeking input and collaboration along the way.
A top-notch communicator — you pride yourself on being clear, effective, and empathetic in your verbal and written communicationYou speak up and proactively communicate without fear of challenging the status quoYou know that’s where growth happens!
A level-headed leader — you keep calm under pressure and can roll with the ever-changing pace of a startup environment
Eyes on the prize – you know when to take yourself out of the weeds and keep projects moving with the big picture and the end user in mind.
A data-driven decision-maker — you measure success by quantitative impact and outcomes, rather than output
Able to balance macro and micro – ability to think long and short-term to meet the constraints of a continuous release process while iterating toward a future vision
It will be helpful if your career journey involved most of this:
3+ years copywriting/content experience for a consumer, product-focused brand
A compelling portfolio of work that demonstrates high-quality copywriting and concepting experience within a variety digital content
Proven knowledge of creative content strategy, as well as an understanding of technology and sales psychology
Experience (and a history of thriving) in a fast-paced (sometimes a bit chaotic) startup environment
Nitty gritty about this career choice (yes, this is more than a job)
It’s a full-time position
Remote, with occasional travel to the sf bay area
Salary doe
Stock options!!
Unlimited pto
Health and life insurance
Apply Now:
To qualify for an interview, send an email to kate @ alethahealth.com with your resume and a customized cover letter (yes, a customized cover letter! when did people stop doing this?!) in your letter, please provide links to writing/content samples and include your answer to these questions:
Name a brand you admire for their content and messaging and tell us why.
Provide three changes you would make to improve conversion on this landing page and explain why: https://lp.alethahealth.com/muscle-release-tools/
Have you worked in a small company/startup before? if yes, what do you see as the pros and cons of the controlled chaos?
We can’t wait to hear from you!
Job type: full-time
Pay: $38,327.00 - $90,000.00 per year
Benefits:
Dental insurance
Flexible schedule
Health insurance
Paid time off
Application question(s):
Did you read the `Apply Now` section of the job description and follow those steps?
Work location:
One location
Work remotely:
Yes
Work location: one location
