Job details
Salary $102,692 - $200,686 a year job type full-time number of hires for this role 2
Qualifications
Marketing campaign: 5 years (required)
Full job description
Responsibilities:
Lead the development of dashboards and standardized reports to provide visibility into performance and ongoing insight to marketing stakeholders.
Oversee the development of an end-to-end measurement frameworks for various marketing initiatives.
Manage the team responsible for analyzing and reporting on the performance of marketing campaigns to gauge trends and optimize investment.
Provide data driven recommendations around marketing spend, targeting and contact strategies, segmentations, attribution, etc.
Partner with the marketing channel managers and campaign execution teams to optimize performance within each channel.
Play a key role in developing and expanding best practices in areas such as marketing campaigns tracking, a/b and multivariate testing strategies, reports and dashboard design, data visualizations, etc.
Develop data tracking plans for new and existing processes to ensure reporting and analytics can be setup in quick and efficient manner.
Analyze and evaluate if current business workflows and practices are aligned with data and reportingIdentify gaps in functionality and provide solution recommendations to ensure reporting accuracy.
Work collaboratively across departments including it, product, marketing, finance and operations.
Play a key role promoting best practices for maintaining data integrity and educating the business on reporting and analytics solutions.
Support data stewardship in partnership with it and data management colleagues and be a data advocate within the organization by empowering others to use data.
Work independently / remotely and as part of a team as needed
Identify ways to improve data reliability, efficiency and quality
Ideal candidate profile:
5+ years of marketing analytics or marketing operations experience in a highly data-driven, analytical environment, preferably in lending or consumer finance industry.
5+ years of experience with running digital marketing campaigns such as email, webinars, google ads and paid social campaigns.
Experience with crms such as hubspot, salesforce.
Analytical expertise with as many of the following: direct mail, google ads, social media, crm, email, sms/text and mobile app marketing.
High proficiency using sas, sql or oracle relational databases.
Strong working knowledge of tableau, power bi, or other bi/data visualization software.
Proficiency with microsoft office tools (excel, powerpoint, etc.)
Experience across marketing, business intelligence, and other analytics domains.
Experience building sophisticated dashboards and reports.
Experience as part of technical teams and projects utilizing agile and devops frameworks.
Ability to break down complex business problems and recommend practical solutions
Ability to present research results to a broad and diverse audiences * strong critical thinking and problem-solving skills; proven ability to develop and initiate creative innovations and solutions
Detail-oriented with the ability to manage multiple projects simultaneously
Excellent verbal and written communication skills including technical writing
Bachelor’s degree in mathematics, statistics, accounting, computer science, data science or related quantitative fields.
It would be nice if you had:
Master`s degree in one of the above fields.
Knowledge of the following: r, python, visual basic, c#, mysql, bigquery, mongodb, snowflake, hadoop or spark
Experience with multi-touch attribution and marketing mix modeling.
Experience with google 360 and mobile application reporting.
Experience managing large enterprise projects.
Experience working in various agile working styles.
Job type: full-time
Salary: $102,692.00 - $200,686.00 per year
Benefits:
401(k)
Health insurance
Paid time off
Schedule:
8 hour shift
Application question(s):
How many years of experience do you have with marketing analytics?
What made you move from marketing strategy to marketing analytics?
Experience:
Marketing campaign: 5 years (required)
Work location:
Fully remote
Work location: remote
