Join a team that is changing millions of lives.
Transforming smiles, changing lives
At align technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s nextWe revolutionized the orthodontic industry with the introduction of the invisalign system, and we have never lost sight of that spirit of innovationOur diverse and collaborative teams are constantly pushing the boundaries of what’s possible.
Ready to join us?
About this opportunity the senior director, us consumer marketing is a strategic leader, team builder, and thought leader responsible for driving consumer strategy, creative development, demand generation, and execution of the consumer marketing plan within the usReporting to the vice president, americas marketing this role will have direct responsibility to drive consumer demand in the us and work across the organization to enhance engagement and deploy best practices that ensure we stay at the cutting edge of media strategy, planning, execution and consumer acquisition strategies that optimize engagement and experiencesThis role will also serve in an advisory position for our canada and latam markets and will be a member of the americas marketing and us leadership teamsThey must be able to provide leadership to a team spanning more than 30 marketers in setting the objectives, goals, and strategies across our four pillars of consumer marketing, demand generation & creative, influencer marketing, social marketing, and field marketing driving focused execution of programs that drive business growthThey must also be effective in collaborating with outside agencies, professional marketing, sales, clinical, and legal/regulatory teams to develop and execute programsThey must be customer centric with proven leadership skills to influence and focus cross-functional teams on the right initiatives that will drive business resultsFlexible work environment with offices opportunities to work in san jose, raleigh, or remotely.
In this role, you will…
Lead a data-driven consumer marketing strategy, including the development of the vision of how we use consumer data and insights to drive segmentation, targeting, messaging and campaigns, and how those can be adapted based on market stage and consumer segment
Provide guidance and direction across multi-channel growth strategy based on needs and efficiency: seo/aso, sem, dsps, social paid/earned, community/influencer development, word of mouth, email marketing, crm, traditional tv/offline, mobile, native etc.
Manage diligence, implementation, and continuous refinement of the media mix through media mix modeling and multi-touch attribution first party/in house capabilities and third party service providers.
Understand the voice of consumers to identify unmet desires and opportunities to develop more effective communications and programs that motivate prospects to become patients.
Develop us consumer strategy, messaging and positioning, claims, creative/message briefs, collateral development and patient education
Develop and drive successful integrated marketing programs that ladder to business objectives utilizing owned, earned and paid media (including but not limited to pr, traditional, digital and social media)
Act as a subject matter expert in consumer marketing both internally and externally
Responsible for coaching and developing both direct reports and cross-functional team members.
Manage annual and quarterly expense budget.
Assess business trends, competition, and opportunities/risksCreate plans to address issues/risks and opportunities
Partner with global marketing teams to drive global brand experience and optimization of media plans
In this role, you’ll need …
Mba, related degreed, or equivalent experience required
15 years’ experience, including marketing management experience with people management required
Proven track record developing consumer marketing strategies and powerful multi-media campaigns, with a focus on digital media and reaching genz
Expertise in marketing technology inclusive of salesforce marketing cloud, google analytics, a/b testing technology
A collaborative style that builds relationships with key cross-functional partners and leads through influence
The ability to thrive in fast-paced environment with experience in high growth segments
Sound like a good fit?
Great! click the `apply` link to let us know you are interestedNot the right fit? don’t worry, align is quickly growing so we are creating more opportunities to expand our align familyPlease consider joining our talent network to receive notifications about future jobs or sharing this opportunity with others in your network.
About align
Align technology is a publicly traded medical device company that is transforming smiles and changing livesOur global team of talented employees develop innovative technology, tools and treatment options to help dental professionals worldwide achieve the clinical results they expectOur digital ecosystem combines the power of technology to create beautiful smiles through the integration of ai and machine learning, digital imaging and visualization, biomechanics and material science to develop the invisalign system, the most advanced clear aligner system in the world; itero intraoral scanners and orthocad digital servicesDid you know? align is the world’s largest manufacturer of custom 3d-printed materials.
By joining align, you will be part of a global, fast-growing company in one of the most dynamic industriesGreat people, innovative technologies, and meaningful work – these are just some of the things employees say make align technology a great place to work.
We respect your privacyPlease review our applicant privacy policies for additional information.
Global diversity statement: at align, we believe in the power of a smile, and we know that every smile is as unique as our employeesAs we grow, we will continue building a workforce of diverse cultural backgrounds and life experiences and fostering a culture of open-mindedness and compassion for all our employeesWe live our company values by promoting healthy people and healthy communitiesAll with the intent of changing millions of lives, one unique smile at a time.
Equal opportunity statement it is our policy to provide equal employment opportunity in all of our employment practices without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, individuals with disabilities, sexual orientation or gender identity or expression or any other legally protected categoryApplicants for positions with align must be legally authorized to work in the country which they are applying for and verification of employment eligibility will be required as a condition of hire#li-sbh
