Job details
Job type full-time
Full job description
Alliance franchise brands llc and its subsidiary, kk printing canada ulc, are the franchisors of more than 600 locations in north america operating the company’s brands: allegra marketing print mail, image360, signs now, signs by tomorrow, kkp, insty-prints, american speedy printing centers and rsvpAlliance franchise brands is proud that three of our brands were selected for the 2020 entrepreneur 500 list.
Independently-owned and operated franchises provide national, regional and local businesses and organizations with a one-stop resource for technologically advanced and strategically sound solutions for their graphics communications needs.
In total, alliance franchise brands serves more than 600 franchise members in the u.s., canada and england with system-wide sales of more than $380 million.
We are currently looking for a marketing program manage r to join the team out of our plymouth, mi or middle river, md officeThis position will be partially remote.
This b2b position entails spearheading marketing campaigns and local marketing packages to support current products, new products, industry shifts and customer trendsThese campaigns and packages will be implemented both internationally and on an individual franchisee basisIn addition, this role will be responsible for managing several key marketing processes and functions including email marketing, video marketing, new products, social media and tbd initiatives the marketing program manager interacts with fellow marketing teammates, other departments and franchise members to deliver marketing programs to a network of more than 600 sign, graphics, marketing and print franchises in the us, canada and the uk.
Primary responsibilities:
Develop marketing strategy with a focus on lead generation, working closely with the vp of marketing, marketing team, and franchise advisory boards to ensure their support.
Oversee print and digital creative development to support campaigns, local marketing packages and new product initiatives
These packages and campaigns will need to be stored and accessible to franchisees by objective, theme and vertical target industry in a revised marketing materials online library – a digital local store marketing (lsm) manual
Interface regularly with the field operations team, e-commerce team, new product development team and sales support team to provide guidance on campaign, program and new product customer marketing development and execution.
Plan and execute online and offline marketing programs, along with digital partner(s) and the brand teams to generate leads for local centers.
Extract marketing metrics from multiple sources, (marketing materials online, social media software, email platform and google analytics) to provide analysis, create benchmarks for measuring program performance and make improvements.
Oversee the onboarding and engagement of franchise members into email marketing and social media using best practices for industry data security, email list management and deployment of content to end customers, brand social accounts and social media communities
Ensure utilization of a process of regular acquisition of fresh email data and the classification of industries in franchise member email lists
Facilitate greater usage of social media software for all brands and franchisees in those brands
Increase system response rates to customer online posts through franchisee education and related marketing software
Oversee the infusion of more video content into all marketing tactics
Coordinate with other marketing team members on marketing programs
Maintain open lines of communication with all internal departments and fellow marketing team members
Skills & qualifications:
Bachelor’s degree and 8+ years-experience in marketing or related field
Detail oriented with excellent writing skills
Exceptional customer service skills
Experience with all forms of digital marketing and the creative development process (print & digital)
Direct mail, basic creative design and video editing skills
Very strong email marketing and social media knowledge
Solid understanding of google analytics and other metric-driven platforms
Proficient in microsoft office suite
Ad agency, brand management and b2b experience important
Background in franchising or other multi-location environment helpful
Self-motivated, positive team player with excellent people skills
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