Job details
Salary $125,000 - $150,000 a year job type full-time
Full job description
Director, demand generation marketing
Altia is a software platform that enables automotive and iot manufacturers to get easy-to-use, compelling, graphical user interfaces (guis) on any embedded hardwareBy providing powerful, professional-grade embedded gui development tools, we help creative, customer-focused designers and software engineers worldwide efficiently deploy amazing user interfacesAutomotive, medical, industrial and consumer electronics companies rely on altia`s best-in-class software and services to get their guis into productionCheck us out at www.altia.com.
The director, demand generation will be a team-first, b2b software marketing expert responsible for tracking, analyzing and implementing all facets of altias lead/demand generation activitiesTo be successful in this role you will have proven experience with demand generation marketing for b2b companies as well as a strong command of marketing automation systems (such as hubspot) and crm systems (salesforce.com).
Our goal is to significantly increase pipeline volume, velocity and conversion rates to achieve our revenue objectivesThe demand generation director must bring an innovative, goal-oriented and analytic approach to the challenges at hand.
Responsibilities:
Review and revise existing lead generation activities
Build out and manage a team of demand generation professionals
Establish goals and then construct, organize and execute an overall lead generation strategy with systems
Manage all campaign activities in salesforce and report results (open rates, click rates, lead to opportunity and opportunity to close rates, etc.)
Monitor and make metric-based suggestions for improving the performance and effectiveness of all marketing programs and lead generation campaigns including lead scoring and lead nurturing programs
Analyze and report on the impact of demand creation activities on sales pipeline, revenue, close rates and sales cycle length
Be an in-house expert and advocate for marketing automation and crm systems
Lead our efforts in segmentation, data importing, data cleanup, lead management, etc.
Help plan, organize and execute webinars, paid search, mass mailings, events, seo, etc.
Required education, experience and competencies:
Bachelors degree in business or a related technical discipline
Progressive experience in a focused b2b lead/demand generation role for a technology company or companies
Experience with enterprise software products with a saas focus is strongly desired; embedded software experience is a plus
Flexibility, a broad skill set, attention to detail and willingness to take on all tasks are critical
Prior people management experience is a plus, but not required for this role
This position can be remote or based in colorado springs, the ability to travel up to 10% of the time if remote is required
Company global headquarters: colorado springs, co
Position location: hq or us based remote home office
Reporting relationship: vp marketing
Budgeted salary range: $125 - $150k + bonus and benefits
Culture / environment:
We have a small, growing team and broad objectivesThis means we are afforded many opportunities to contribute in diverse waysThe successful candidate understands that we are all pulling toward the same goal and will professionally collaborate and contribute across organizational linesIf you are a great team player who thrives in an environment that is fast-paced and constantly evolving, then altia is the place for you!
At altia, we are committed to providing an environment of mutual respect, free of discrimination and harassment, where equal employment opportunity is available to all applicants and teammatesAltia believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate poolWe encourage you to apply!
