Description:
American plastics is a privately owned injected molded plastics company that designs and manufactures workhorse items in the united states, utilizing green processes and superior engineeringAmerican plastics is a growing company, with recent acquisitions tripling the company size and expanding the production footprint to missouri, ohio, arizona, north and south carolinaThis position will report to the senior vice president of home organization salesThis position will be based near findlay, oh or near charlotte, nc; can work remote.
Responsibilities for this position include:
Lead overall vision and roadmap of omnichannel and ecommerce strategies by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs and monitor the competition to deploy the best customer service experience.
Defining the omnichannel program strategy in collaboration with the retail sales team while prioritizing expansion and roadmap
Run key business and business planning processes for the omnichannel program
Develop “go-to” market strategy for each initiative, develop phasing, timeline, and key milestones
Compile and review decks for presentation
Develop on oversee the effective planning and execution of content across the websites and online marketing campaigns to ensure efficiency, accuracy, and timeliness of all web content publishing
Responsible for customer segmentation, online marketing omnichannel user experience, value proposition development in collaboration with the product management, sales and operations teams
Account strategic planning:
Closely partners with sales on development and presentation of materials for key strategic account meetings: business reviews, line reviews, top to tops
Use key shopper insights, syndicated data, customer data to identify emerging strategies & develop innovative solutions
Develop long term strategic account plans in partnership with sales team
Ensures all major account promotional programs tie to sales and profitability objectives
Promotional planning:
Manage team to strategize, pitch, track, execute, analyze all ads, features and key marketing investments
Leads team in the strategy and activation of retail promotional programs (based on insights and aligned to american plastics priorities) in partnership with sales
Manage team to maintain full year promotional calendars across brands
Maintain promotional post-mortem financial analysis
Online leadership and merchandising
Drive digital strategy for .com sites
Manage team to strategize, plan, execute online programs and presence
Negotiate online brand presence and programs with retailer partners
Organizational alignment:
Ensures that the customer marketing and sales teams are aligned with all other company departments in planning, communication, execution, and corporate strategy
Acts as a communication bridge between sales and marketing
Builds relationships and plans with internal customer functions such as: marketing, promotions, advertising, space planning
Supports and coordinates licensing interactions with director of product engineering
Identifies and recommends new processes, tools, and systems to improve work efficiencies
People management:
Manage omnichannel 3rd party team
Prioritize programs for the team throughout the year
Mentor, coach, and develop the team for future opportunities
Share best practices across accounts
Requirements:
Minimum requirements:
Bachelor’s degree, mba preferred in cross-channel digital marketing, marketing with digital certification/degree, business administration with marketing certification or computer science
10+ years of professional experience preferably with business development, implementation, and management of ecommerce channels
Proven track record of leading marketing team(s) and cross-functional partners to plan, deliver and measure
Proven digital impact analysis skills leading to revenue growth
Highly motivated and results driven
High attention to detail
Proficient ms office skills: ms excel, word, and technical writing skills
If you are interested in joining the american plastics team and want to work in a fast-paced, progressive environment, we want to hear from youWe offer a competitive salary & benefits package including medical/dental, 401k, and paid vacation.
