Job details
Job type full-time
Full job description
Description: american reading company (arc) is seeking a marketing communications coordinator to support the marketing team during a period of rapid growthThis position will work collaboratively in the planning and execution of marketing initiatives and strategies that increase brand awareness and market share, drive customer acquisition across all products and services, and promote customer retention.
The ideal candidate for this job will be:
An excellent communicator and writer with good logical, presentation, interpersonal, and organizational skills.
Entry-level, with 3-5 years of professional marketing communications, education, or related experience preferredBonus points if you’ve used or taught arc other high quality instructional materials.
Must have a passion for k-12 literacy education and its impact on students, teachers, administrators and districts and communities, nationwide.
About us
Based in blue bell, pa, american reading company (arc) is an educational services company serving over a quarter million students in 50 states, partnering with districts across the country since 1998 to foster independent reading and ensure academic successArc is a mission-driven company, providing language arts solutions, including the best, most diverse collections on the market in english and spanish k-12We are a high growth, triple bottom line (people, planet, profit), and 100% solar-powered organization.
Requirements:
Must provide proof of covid-19 vaccination.
A natural storyteller; able to produce and edit original content, including email campaigns, event campaign plans, infographics, press releases, and other sales and development related content.
Collaborate on the development of strategic stories, special projects, and content marketing approaches to deliver arc news, results, research and new products to prospects and current customers.
Ensure the timely delivery of content to external audiences via newsletter, website, social media channels, etc.
Support development and maintenance of an evolving editorial calendar.
Deliver engaging, seo-rich content for inbound marketing channels.
Assist with ongoing pr strategy with consistent outreach to media outlets and contacts, pitching pertinent stories, and working to publish press releases and op eds.
Cultivate and curate user-generated content through social media, web, and media outlets.
Maintenance of sales tools/collateral.
Knowledge and skills:
Ability to communicate effectively; strong writing, editing, proofreading skills for all types of marketing materials.
Ability to gather and analyze marketing campaign metrics to make data-driven decisions.
Proficiency in office365 and email marketing platforms (mailchimp, pardot).
Social media management and/or marketing automation experienceExpertise in multiple social media platforms, including twitter, facebook, linkedin, youtube, etc.
Familiarity with salesforce social studio a plus.
Comfortable learning new software as required by the position.
Excellent organizational skills and close attention to detail.
Self-starting; ability to seek out needs and information without directives.
Why you’ll want to join our team
The opportunity to contribute in a meaningful way, in a rapidly growing, socially responsible company.
A competitive salary and benefits such as 16 days pto plus holidays, 401k, and employer contribution to the cost of health insurance.
Additional benefit options available, such as a short & long-term disability insurance, an employee assistance program, and a children’s home library collection.
We are an equal opportunity employer who greatly values our strength through diversity.
We are a dog and family friendly environment.
We are dedicated to our mission of every student in america reading on or above grade level.
We are committed to business as a vehicle for social justice.
Additional information
No resumes will be considered without a cover letter
No third-party applications please
No phone calls please
Job type: full-time
Work location: multiple locations
