Overview:
The jrCopywriter’s role is to assist the digital copywriter in generating product and collateral copy across multiple platforms for three brands: american standard, grohe and dxvPlatforms include websites (internal and external), emails, marketing materials, print advertising, brochures.
As a member of the marketing services creative team, the jrCopywriter role requires working collaboratively within the team and with cross-functional teams including brand and product management.
The marketing services team assists these cross-functional teams by providing creative materials based on their needs and according to their directionIt is the jrCopywriter’s responsibility, working closely with digital copywriter, to submit effective, on-brand copy to meet these needs
Responsibilities:
The jrCopywriter will be expected to continually develop copywriting skills to reflect consumer-oriented, brand voice by using feedback from team members, and proactively strive to expand product knowledge of each brand by asking questionsUsing standards and guidelines, the jrCopywriter will be responsible for creating on-brand copy for the following.
New product launch copy and bullet points
Current product copy updates
Modular content and infographics for websites
Brochures – print and digital for consumer and trade
Sell sheets
Packaging and pop displays
Email campaigns
Edit public relations materials, as needed
Qualifications:
The ability to think creatively and translate ideas into copy
Experience in writing strong, succinct copy that is grammatically correct
Ability to juggle multiple brands while maintaining distinct voice of each
Eagerness to learn about products and apply learnings to create copy
Confidence to ask questions….lots of questions
An eye for detail and desire for perfection to ensure copy is correct and accurate
Familiarity with seo
The ability to meet deadlines and work under pressure
Willingness to learn from and work collaboratively with other creative professionals
Great organizational ability
