Job details
Job type full-time
Full job description
Description
Shift: day job
Schedule: full-time
Digital solutions marketing manager
The digital solutions team in the medicare marketing group is hiring a digital solutions marketing managerHe/she will directly support the member engagement team to execute using technology to make their strategies come to lifeThis individual contributor will serve as an account manager for this marketing strategy team, developing, building and tracking campaigns, and managing data requests.
[this role can work remotely based from any us anthem office]
Primary duties may include, but are not limited to: provides strategic counsel on digital best practices and tactics that align with brand objectives/goalsBuilds detailed digital marketing project plansServes as a trusted advisor and digital execution expert to the internal marketing teams and internal business stakeholdersServes as a single point of contact on digital marketing issues and resolutionCoordinates the development and review of digital communication materials with appropriate resourcesPartners with other areas of marketing in support of marketing goalsDevelop requirements, data grids, and segmentation strategy through the efficient handling of complex data sets.
Qualifications
Requires a ba/bs degree; 5 years of marketing experience; or any combination of education and experience, which would provide an equivalent backgroundManaged care experience preferredFor urac accredited areas the following applies: requires strong oral, written and interpersonal communication skills, problem-solving skills, facilitation skills, and analytical skills.
Highly preferred experience:
Medicare marketing expertise
Digital marketing tactical knowledge to include e-mail/sms, paid social, search, display and native advertising, health care portals
Technology stack: adobe suite and salesforce marketing cloud
We offer a range of market-competitive total rewards that include merit increases, paid holidays, paid time off, and incentive bonus programs (unless covered by a collective bargaining agreement), medical, dental, vision, short and long term disability benefits, 401(k) +match, stock purchase plan, life insurance, wellness programs and financial education resources, to name a few.
Anthem, incHas been named as a fortune 100 best companies to work for®, is ranked as one of the 2020 world’s most admired companies among health insurers by fortune magazine, and a 2020 america’s best employers for diversity by forbesTo learn more about our company and apply, please visit us at careers.antheminc.comAn equal opportunity employer/disability/veteranAnthem promotes the delivery of services in a culturally competent manner and considers cultural competency when evaluating applicants for all anthem positions.
