Job details
Job type full-time
Full job description
Join us as we disrupt the world of unstructured data management!
About the company
Aparavi® is headquartered in santa monica, california with team members across the globeWe are expanding and looking for people who want to go to market with an industry disrupting solution, never stop learning, pay attention to detail, do the right thing no matter who is looking, while having a revolutionary impact on the world by providing true data intelligence and automation technologyThis is a rare opportunity to contribute to creating a category within data management with our new web application and its modern architecture!
What you get:
More than competitive salary.
Equity - begin vesting as an owner in aparavi on your 1st day
Become one of the first 100 aparavians, we are at the start of our aggressive hiring campaign that allows you to be early and also right on time.
Freedom, tools, trust, and support to do the best work of your career
Opportunity to drive innovation within an industry that hasn’t changed in 30 years
La area preferred but the right candidate will have the ability to work remote anywhere across united states with occasional travel to sunny santa monica, our u.sHeadquarters.
Starting 18 days paid time off (sick days & company paid holidays included on top of this)
100% company paid premium contribution for the employee (medical, dental, vision insurance) and better yet also 75% for eligible dependents!
401k
Continuing education
Job summary
This is a leadership role both externally and internally to inform, influence and inspire audiences with the creation and delivery of solutions-oriented outbound marketing programs and assets for that ultimate impact the acquisition of the company’s offerings while shortening sales cycles and improving customer engagement experience
As a market sme with deep understanding and ability, this role will define target markets, customer roles, suite of use case scenarios, customer pain points and buying criteriaResponsibilities include developing go-to-market programs, materials, and campaigns to awareness, consideration and preferenceTrack and report roi of programs through all rtm channelsThis leader works closely with marketing team and marketing contractor to create a marketing communication sequence connects to the growth of revenue.
In addition, this role will lead and execute the creation of compelling content in all formats (written, audio, video) in order to communicate value propositions for various use cases and vertical marketsAttention to detail, technical knowledge within the data management market, familiarity with product and solutions marketing practices, and skills in digital marketing in order to successfully deliver on all key responsibilitiesThis position will lead in all solutions centric outbound marketing development and execution.
Mission
Drive and enable dramatic pipeline and revenue growth for aparavi products and solutions through customer-facing and sales-facing content development, structured by “at scale” relevance in repeatable use cases and sales cycle stage by targeted solution domains and product/technology categories, where the aparavi value proposition affects demonstrable customer benefits and/or elevates its market perception, brand and accelerates deals
Charter
Partner closely with product management and technical experts within aparavi and select isv’s to develop compelling solution offerings, and drive sales/marketing execution on that basis
Build and institutionalize an effective sales approach to capitalizing on tco (and tca) through new sales tools, hands-on sales training and coaching, and direct customer interactions where relevant
Serve as subject-matter experts in assigned product categories and solution domains for sales and other go-to-market teams
Drive solution and product sales training strategy, and content delivered live and on-demand (in proper balance and sequence), to fuel more-effective sales behaviors & approaches
Essential duties & responsibilities
Content marketing / storytelling
Lead on content (copy) creation as sme on product, solution and target markets
Develop differentiated product positioning and messaging (collaboratively & aligned)
Identify influencing content is needed, lead the development and create final product that communicates the value proposition across a variety of mediums
Identify and develop effective sales tools for use by sales reps, sdrs, and channel partners to drive opportunities ranging from battlecards, sales guide, training, tco calculators and more
Identify new opportunities such as podcasts, to market the aparavi solution
Engage with channel partners on collaborative go-to-market plan and execution focused on (1) partner customer bases, (2) new lead generations, (3) customer content and tools to capture, retain and grow customer
Stays curious, consistently learns new marketing techniques and translates that to new ideas for product marketing overall strategy
Domain expertise
In the information domain and associated sub technologies continual development of strategies to change the game, leapfrog competition and forge new categories
Provide market intelligence and be the expert on buyers, how they buy, their buying criteria and most importantly how they are typically influenced to adjust aparavi marketing touch
Function as subject matter expert on the competition and how to make irrelevant
Develop competitive battlecards and selling against training for sales and channels along with tracking and reporting on competitors’ products wins and losses for more effective marketing strategies
Drive innovation and push boundaries in order to identify and develop assets to reflect the aparavi business case
Understand channel dynamics, especially for service providers and what they need to be successful; help develop excellent channel relationships that translates to sales.
Evolve product marketing strategy to reflect what is occurring in effective modern marketing practices
Customer attraction
Alongside the cmo, develop strategy and manage marketing programs to drive demand working with digital marketing team to define and refine lead nurture paths from marketing funnel to accelerating sales pipeline
Identify content to fill in nurture paths, and theme-based campaigns
Develop marketing campaigns that aid channel partners in effective valued-based selling
Function as a aparavi brand evangelist, seeking opportunities to effectively build the aparavi brand
Represent the company at all times and with virtually any audience to explain the customer-led benefits of the solution
Deliver highly effective story telling techniques in all marketing assets (including video)
Collaborate with cmo & business development to create great content with compelling stories on the value of aparavi
Sales enablement including channel
Selling guides target
Business decision maker
Technical decision maker
Sales tools, i.eTco, battle cards
Comprehensive training of sales force and partners
Train direct, var/si, distributors
Sales wins – communicate back to sales – “how the deal was won”
Revenue programs under sol domain
Aparavi-branded, in-depth campaigns: webinars, account days, pr
Oem programs
Isv partners – content, funding and joint programs
“meet in the channel” – aparavi, isv, ihv, and systems integrator co-marketing
Thought leadership - speaking venues, webinars, technical proof points, “how aparavi impacts business results”
Required qualifications
Knowledge, skills & abilities
Highly skilled at developing go-to-market launches & all outbound marketing
Deep product and market knowledge for the enterprise market, especially enterprise-class data management solutions
Expert level knowledge of content delivery in all forms and formats
Able to provide the highest level of attention to detail and accuracy in presenting technical information, developing promotional offers and materials for market development, product gtm planning, competitive analysis.
Ability to effectively “sell” the aparavi solution via sales, ses, and channel routes to market
Proven ability to establish credibility and influence cross-functional teams without formal authorityThe ability to influence and work collaboratively with executive leadership, sales, marketing, product management and engineering is essential
Motivation and drive for excellence in all product related deliverables.
Sound judgement in developing and driving new marketing programs
Educational level/certifications
Bachelor’s degree required; strong technical aptitude
Work experience and qualifications
Minimum 5-10 years’ experience in product marketing positions in related industries
Strong domain knowledge in information/data management software, storage, b2b saas solutions
5 years in leadership directing & identifying the strategy of product marketing
Demonstrated success in positioning and launching products that meet and exceed business revenue goals
Experience with solution selling and promotion
Experience in product management a plus (to understand the product management process to understand how long it takes to develop features as well as find market opportunities)
Demonstrated experience with best practices in product marketing processes; formal training a plus
Adept at written, presentation, and oral communication skills
Physical demands/ environmental conditions
Must work on a computer for extended periods of time
Normal day to day business operations including using a keyboard, walking, bending and reaching
Travel requirement
Occasional travel to other company and client sites, events, trade shows and engagement with market influencers
This is a remote position.
