Job details
Job type full-time
Full job description
Hi, we’re appfolio.
We’re innovators, changemakers, and collaboratorsWe’re more than just a software company — we’re a cloud-based powerhouse that creates products to make our customers’ lives easierWe’re revolutionizing the way people do business, and we want your ideas, your enthusiasm, and your passion to help us keep on innovatingWe love where we work, and you can, too.
As a senior product marketing manager, partners & integrations you’ll partner with product, marketing, and sales to drive market and competitive awareness that will help appfolio gain continued market share in each of our core segments, primarily large residential.
What you`ll do:
Build and execute the gtm strategy for strategic partner launchesOwn messaging, positioning, product launches, competitive positioning related to partners & integrations
Manage “day-to-day” product marketing support within the categories of api-as-a-service, integrations, and partnerships
Create tailored and joint messaging with integration partners that showcase the value of appfolio’s integration strategy and offering
Empower partners, sales, and business development teams with engaging enablement content: create content and training materials that enable customer-facing members of the team to effectively communicate the differentiated value of appfolio’s integration strategy and narrative in the market
Enable our sales teams and strategic partners on the joint solution(s) with bold messaging and enablement materials
Lead ongoing communication with internal and external stakeholders about product updates, product launches, new use cases, etc.
Develop enablement programs and initiatives to support the generation of partner-sourced pipeline in collaboration with partner marketing, partner field marketing and other cross-functional stakeholders.
What we`re looking for:
Ba/bs degree
4+ years of product marketing experience
Experience working with apis, integrations, and/or platform ecosystems
Excellent written and presentation skills
Expert storyteller, skilled at crafting engaging presentations that distill complicated concepts into succinct narratives
Ability to comfortably oversee multiple project workstreams and scopes of responsibilities, both managing upwards, downwards, and with cross-functional partners
Excellent project management, interpersonal and organizational skills
Proactively forms plans directed by metrics and data
Highly motivated, resourceful problem-solver with the ability to lead and interact effectively with cross-functional teams
Our story
Appfolio (nasdaq: appf) was founded in 2006 with the mission to revolutionize vertical industry businesses by providing great software and serviceOur easy-to-use, cloud-based software helps our customers more effectively market, manage, and grow their businessesToday our software solutions exist in two verticals including the real estate (appfolio property manager, appfolio property manager plus, and appfolio investment manager) and legal (mycase) industries.
To find out more about what appfolio has to offer, check out appfolioinc.com/careers.
Statement of equal opportunity
At appfolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative cultureThat’s why we’re a proud equal opportunity employer, and we believe that our products, our teams, and our business are stronger because of itThis means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at appfolio.
