Job details
Job type full-time
Full job description
Help to turn vacation dreams into life-long memories by becoming a part of the apple leisure group (alg) team! we strive to be the first choice in vacation travel, enriching lives and uniting the world.
As srMarketing coordinator, you will be responsible for managing and overseeing all site content for the b2b websites (also known as anchor stores) where travel agents book travel for their clients, as well as co-leading the development of our algv anchor store with 3rd party driven ui/ux experienceThis role requires someone with a passion for digital strategy, an understanding of site performance and experience in backend content managementIn this position, you will also engage in other marketing roles including program management, promotional campaign management and email campaign managementYou will become familiar with the entire alg vacations b2b brand portfolio regularly working to uphold brand standards and campaign communications across brandsIn addition, you will partner with the revenue management, supplier engagement, and supplier strategy & investment teams to identify the best-performing products to merchandise, regularly optimizing to seize opportunities to increase conversion and revenueThis position reports to the srManager, campaign marketing & digital merchandising strategy.
**remote candidates welcome to apply...
A successful srMarketing coordinator will:
Coordinate all co-operative engagement as it relates to b2b website, determining the messaging and creative, managing the relationship for approvals with the hotels and governments, and strategizing if placements need to be moved to better align with initiatives
Lead all digital promotions with your marketing coordinator peers, coordinating all necessary assets for engagement, deciding where and how to promote based on current media schedules and initiatives
Assist in email campaign management from request to copy to creative and through proper approvals, including incorporating of cooperative funds if applicable
Execute all loyalty program needs across the anchor stores
Understand the b2b model, assisting the sales team with flyer and other marketing needs
Identify cross-promotional opportunities like b2b loyalty programs and incentives to enhance the strength of the messaging across these anchor store sites
Understand the overarching site map for the alg vacations b2b brands
Ensure the creative services team is staying within brand standards across all digital projects from tech/coding to banner ad creative development and beyond
Leverage website analytics to understand performance and customer interaction with categories, featured product placement and general online shopping experiences to help identify opportunities and wins
Provide marketing support for any new programs, product launches or incentives
Provide proof of performance as needed for finance/ssi in relation to co-op marketing dollars
Requirements:
Bachelor’s degree in business, communications, marketing or related field
2-4 years of marketing experience
Creative, self-motivated and ready to take initiative
Strong writing, spelling, grammar and attention to detail is vital
Strong time management and follow up skills
Strong written and oral communication skills
Strong organizational, clerical and project management skills
Self-motivated and driven to succeed
Ability to communicate effectively and present ideas to business leaders
Attention to detail and commitment to accuracy
Ability to comply with strict deadlines and handle multiple tasks at once
Flexibility and willingness to conform to changing job responsibilities
Ability to work collaboratively with colleagues and staff to create a results-driven, team-orientated environment
Competency in leveraging customer insight to creatively introduce forward thinking and dynamic approaches to merchandising
Ability to work effectively with multiple leaders across various vacation brands
Experience with episerver or back end content management, digital commerce or digital marketing platforms required
Familiarity with business management tools such as teams, trello, google analytics, skype, mediatool, marcom, qualtrics, or any sharepoint site is ideal
About apple leisure group
As north america’s only vertically-integrated travel, hospitality and leisure management group, apple leisure group is an industry innovator that combines the expertise of 14 leading brandsOur unique niche allows us the special opportunity to oversee every aspect of the travel experience, from the moment a guest books a trip to the time they return home.
Our powerful and growing vacations brands are why alg vacations is the nation’s largest provider of charter flights, and the largest vertically integrated seller of vacation packages in the united states for travel to mexico, dominican republic, jamaica and the caribbean, moving approximately 3.2 million passengers annually through our well-established vacation brands.
Alg consistently delivers exceptional value to travelers and strong performance to resort owners and partners by strategically leveraging the power of its portfolio of brands across five segments, comprising:
Vacations: the largest seller of vacation packages and charter flights in the u.sFor travel to mexico and the caribbean, moving approximately 3.2 million passengers annually through well-established vacation brands
Resort brand management: management of 5-star and 4-star luxury resorts through amresorts® award-winning brand portfolio
Destination management services: best-in-class destination management services provided by amstar® dmc and worldstar®
Loyalty program: exclusive loyalty program unlimited vacation club®
Technology solutions: innovative technology solutions provider trisept solutions®, connecting over 88,000 travel agents with leading travel suppliers.
To learn more about the apple leisure group advantage, visit appleleisuregroup.com.
Our values
At alg, we call our employees team members, because we are more than just employeesWe are united as a team, working toward a common mission and visionTogether, we are committed to live the core values by which we operate:
We care * we are authentic * we inspire action * we do it together * we own our results
We are hungry for more * we do everything with passion
Benefits at a glance
We offer competitive salaries and a comprehensive benefit package to our u.sBased employees:
Medical, dental and vision insurance
Basic life insurance
Short & long term disability
Paid parental leave
Corporate wellness program
Travel discounts & deals
Paid time off & holidays
401(k) plan with company match
Tuition reimbursement
We are proud to be an eeo/aa employer m/f/d/vWe maintain a drug-free and tobacco-free workplace and perform pre-employment background checks.
Job type: full-time
Work location: multiple locations
