Job details
Job type full-time
Full job description
Company overview
Archer education partners with colleges and universities across the us to help them reach further, recruit smarter, and grow faster through targeted digital enrollment marketing solutionsIf you’re looking for a meaningful career, where you’ll have the freedom, flexibility and support to thrive – all while having fun and working with some pretty awesome people, then archer education might be right for youArcher offers competitive salary, excellent benefits, referral bonuses, tuition reimbursement, and a fun, casual work environment.
Why we need you
Since 2007, archer has developed a reputation as innovative, dependable and always willing to go above and beyond for our partnersAs we grow, it is more important than ever that we focus on these areas, and doing so requires amazing people who also are innovative, dependable and willing to go above and beyondWe are a culture that values experience and knowledge, and we need someone who can make an immediate impact and help us continue delivering a high-quality experience that exceeds expectations.
The digital performance marketing manager will be responsible for the day-to-day management of our internal digital marketing campaigns as well as identifying opportunities within each campaign to improve performance and take action to improve resultsThe manager should be familiar working within various digital marketing interfaces, and primarily within facebook’s ads managerIn addition, this individual should feel comfortable developing creative optimization solutions to exceed established performance benchmarksThis role requires an analytical mindset, a relentless drive for performance, and the desire to take calculated risksThe manager should also be comfortable with and embrace autonomy, coupled with excellent communication skills to keep internal stakeholders apprised of initiatives and performance.
This is a full-time role in kansas cityWe will also entertain a remote option if we find the right candidate.
Responsibilities
Create, execute, manage, report, and analyze multiple internal social and display campaigns
Manage implementation of campaigns - including end to end organization and creation, trafficking, creative testing/troubleshooting, and reporting
Set up campaign strategies based on performance, such as targeting, and bidding, while providing hands-on management and optimizations to exceed goal expectations
Generate and distribute campaign performance insights to the leadership team as well as provide strategic analysis and optimization recommendations
Provide integrated analytical solutions to improve decision-making on various creative types such as static image, carousel, and video within the ads manager interface
Requirements
Bachelor’s degree required or equivalent work experience
3+ years of relevant digital media experience
2+ years of social marketing experience
A/b testing experience a plus
High level of interest and experience in data mining and optimizations; including performance-driven marketing programs
Strong proficiency with excel and/or datastudio
Loves formulating hypotheses and drawing conclusions based on data
Highly attentive to detail, strong problem-solving skills, and an analytical mindset with superior initiative
Excellent time and project management skills
Benefits
We offer a great 401k plan and match your contributions up to 4%.
We offer generous health, dental and vision plans
We also provide short and long-term disability, voluntary life insurance, medical fsa, and dependent care fsa
We are proud to offer 6 weeks of paid parental leave any time you add a new member to your family.
Every year employees have a budget of $5250 for continuing education opportunities.
Our team works on a flexible schedule and we try to limit meetings as much as possibleYou can get your work done each day at the time that works best for you.
Archer education is an equal opportunity employer that is committed to diversity and inclusion in the workplaceWe prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeshipArcher education makes hiring decisions based solely on qualifications, merit, and business needs at the time.
Visit archeredu.com to learn more.
