So why join armor..Here are just a few of the reasons!
Be part of one of the fastest growing and cutting-edge industries, cybersecurity and know that your work has purpose! we are helping others fight off the bad guys.
Plus, armor offers exceptional benefits, flexible pto policy in addition to holidays, remote work / work from home options, matched 401k plans, home office stipend to set up your workspace , competitive salary, amazing free food & snacks (trust us…..they are good & healthy too!), volunteer opportunities, catered lunch for special events, supportive and collaborative culture, free toastmasters` membership, diversity and inclusion programs, personal development / continuous learning opportunities & so much more!
Director, demand generation marketing summary:
The director, demand generation marketing has solid understanding and experience in inbound marketing, demand generation, lead management and nurture programs with the goal to drive new customer acquisitionThis role includes demand generation marketing efforts such as sem (ppc), email marketing and social/community marketing for our msp target market.
Director, demand generation marketing essential duties and responsibilities: (additional duties may be assigned as required)
Create and execute the demand generation strategy and plan
Identify new inbound and outbound marketing activities that deliver a significant number of qualified leads while monitoring roi and optimizing cac.
Forecast and deliver against weekly, monthly and quarterly lead generation targets.
Develop and execute multi-step, integrated demand generation campaigns
Aggregate and analyze data to help define key personas for nurture programs
Manage the day to day paid ad, paid search, and retargeting activities
Help develop, execute and actively maintain lead nurturing programs
Work closely with product marketing and marketing communications to create and leverage solution-based campaign content focused on customer pain points/critical business issues
Contribute to seo content selection, placement and website content
Produce campaign briefings and recap summaries (e.g., webinar registrants, email campaign metrics, sem and display media performance metrics, net new leads, conversion rates, etc.).
Identify and initiate new campaigns and new opportunities for existing campaigns based on analysis of past performance.
Collaborate with web marketing manager on cro initiatives
Work closely with revenue operations to manage leads, scoring, and reporting process within salesforce
Director, demand generation marketing required knowledge and skills:
Proven track record in a fast-paced environment and organizational skills to manage multiple projects with flawless execution
Data-driven, result-oriented individual with a collaborative works style
Have previously owned b2b inbound marketing and demand generation campaigns
Have had significant experience both creating and executing integrated campaigns, with a successful track record of measurable results.
Prior experience managing external agencies and internal teams
Should be high-energy, passionate, and driven
Ability to effectively interact at all levels of the organization
Must be persuasive, detailed, organized and can multi-task effectively
Life-long learner and can coach others
Director, demand generation marketing experience and education:
5-7+ years’ experience in inbound marketing and demand generation (program creation, execution, and measurement)
Bachelor’s degree preferred, but not required with relevant work experience
Experience working in b2b technology and software organizations
Experience in marketing to small/mid-sized msp audience a plus
Experience with marketing and sales automation platforms, including marketo and salesforce
Experience with google analytics, or similar web analytics tool
Microsoft office suite for mac and windows (expert level excel user)
Expert in google analytics, social media marketing tools for example linkedin marketing and facebook marketing
Expert user of marketo, eloqua, pardot and/or hubspot
Deep working knowledge of salesforce or similar crm tools
Work environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this jobThe noise level in the work environment is usually low to moderateThe work environment may be in either an office setting, in a remote or wfh setting, or at a third-party location for training or business meeting purposes.
Equal opportunity employer
It is the policy of the company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, gender, national origin, age, disability (including pregnancy), genetic information, sexual orientation, transgender/gender identity, marital status, or status as a covered veteran in accordance with applicable federal, state and local laws and ordinances.
About armor:
Armor is a global cloud security company.
We make cloud security and compliance simple, achievable, and manageable across any environmentOur consolidated security platform safeguards our customer endpoints, network, server, and cloud against malicious threats seeking to infiltrate and disrupt their business, while providing unparalleled insight into security risks they face.
Armor drives down the cost and risks associated with today’s point security solutionsIn the event an attack, our cybersecurity experts are available 24/7/365 to help our customers to respond quickly and effectivelyArmor is trusted by more than 1,500 customers in over 40 countries.
#armor #hiringnow #nowhiring #cybersecurity
Armor core values
Do the right thing do the right thing even when no one is lookingOur teams act with integrity.
Embrace change change with purpose and strive for better results, every time.
Get it done execute confidentlyBe proactive, thoughtful, and accountable.
Keep it simple strive for simplicityDeliver value in a straightforward way.
Thrive together collaborate and succeed as a team, united for a greater purpose.
Value everyone hire the best and celebrate our differences by creating a workplace of inclusion and acceptance that rewards diverse perspectives.
