Avalara is looking for an experienced web analyst to join our digital experience teamYou will provide insights and recommendations that will help us improve the effectiveness of our marketing website.
About avalara: we are a dynamic, quickly growing, publicly-traded b2b saas company based in seattle that provides solutions for sales tax and other business compliance needs.
Responsibilities:
Deliver weekly, monthly and quarterly reports on performance to plan, drivers, and trends.
Provide daily, weekly, monthly and ongoing analysis of website performance and user behavior to inform customer and prospect journey strategy.
Contribute to conversion rate optimization efforts in our lead generation and ecommerce environments.
Conduct and analyze user research to understand user journeys and identify content gaps within them.
Present your research, proposing actionable requirements for designers, writers, and technical product owners.
Provide proactive and reactive support of marketing campaign managers, including ad hoc and scheduled analyses and eventually trainings.
Work with stakeholders to develop business requirements by creating wireframe reports
Own business documentation for analysis, enabling some business users to self-serve in their analysis and developers to understand the business analysis strategy.
Qualifications
5+ years experience in an analytical role building visualizations and reports in adobe analytics or google analytics
Understanding of a/b testing, digital personalization or adobe target
Self starter, curious about the current and ideal state of digital performance
Excellent communication skills, turning data insights into a consumable story
Experience providing insights and recommendations that align to strategic objectives
Strong quantitative and qualitative analytic skills
Bachelor`s degree or equivalent experience.
Preferred:
Understanding of seo tools and practices, experience identifying on-page optimization and new content strategies with data.
Experience in conversion rate optimization, driving testing and personalization as a program
Degree in marketing, communications, design, engineering, information science, computer science, or business.
Experience with marketing funnel data in email, crm, or ad tech platforms
Experience with sql
Our team believes unique people create unique ideas, and valuable experience comes in many formsSo, even if your background doesn`t match everything we have listed in the job description, we still encourage you to apply and tell us why your skills and values could be an asset to us.
