Job details
Job type full-time
Full job description
Description:
Who we are
Bakkt unlocks the $1.2+ trillion that is currently held in digital assets like cryptocurrencies, rewards and loyalty points, gift cards, and gaming assetsWe began in 2018 with the vision to bring trust and transparency to digital assets by showing people that they hold more value than they realizeWe serve institutional clients through the bakkt warehouse and bakkt® bitcoin futures and options contracts in an end-to-end regulated market with true price transparencyMerchants that partner with bakkt see a lower cost of payment acceptance, enhanced customer engagement, and increased loyalty redemption options.
For consumers like you, the bakkt app allows you to aggregate your digital assets to track, spend, and send them in the way that best suits your lifestyleBakkt is the only place that puts the power in your hands by enabling all-in-one aggregationSomething like this has never been built before, and we aim to make what was previously thought impossible, possible – leveraging our values of betting big and serving as multipliers on our teamWe believe we are more than the sum of our parts and we want you to bet big with usNow, let’s get to the real reason why you’re here – how we can work together.
Bakkt’s product marketing manager will spearhead the company’s external go-to-market efforts for new product experiencesThis role will be responsible for launching new products and features that champion the voice of the customer as well as bakkt’s user growth goalsThe product marketing manager will be an integral player in the feedback loop surrounding bakkt’s products – understanding the user need, synthesizing research to craft the positioning of the product, coordinating gtm activities across teams, and relaying post-launch user insights back to these teamsAs such, this role will be cross-functional, working closely with our marketing, product, design, and sales teams to create experiences that inspire, educate, and capture users to hit growth objectives and bring the bakkt brand to life.
Responsibilities
Serve as the marketing team’s domain expert on bakkt’s b2c product offerings, with a working knowledge of bakkt’s b2b products and their intersection with the consumer product experience
Throughout the product development cycle, act as the voice of the consumer from ideation to launch, owning product positioning, value proposition articulation and surrounding messaging
Develop and champion go-to-market strategies for the bakkt product suite, partnering with the product, design, legal, and customer care teams to coordinate marketing activities surrounding product releases and reporting out on marketing success metrics
Become the internal advocate and spokesperson for bakkt’s products, including internal education, presentations, and the creation of clear product briefings including target audience, feature set, value propositions, e2e user experience, roadmap fit, and gtm plan
Identify and contribute to user research projects aiming to answer key user questions tied to both potential and existing product experiences, translating learnings into product positioning and actionable marketing strategies
Work with bakkt’s analytics team to understand the user journey through the product experience, and compile feedback from various channels (app store reviews, social media, etc.) to relay to product and marketing, highlighting areas of improvement and what we’re doing well
Monitor bakkt’s competitors, emerging trends, and industry shifts to drive refine our existing product marketing efforts and to highlight future opportunities; synthesize findings and distribute across the marketing team
Execute deliverables in a fast-paced environment, coordinating product marketing activities with other members of the marketing team to amplify these efforts through paid marketing, pr/communications, and in-app engagement
Ensure proposed product marketing elements are reviewed and captured in bakkt’s editorial calendar and marketing budget, helping to model customer and revenue models
Have no reservations balancing both hands-on execution and overarching project management
Requirements:
Minimum of 7+ years marketing experience; candidate must have previous b2c marketing experience in financial technology, mobile/app products, digital brands, or similar
Has a proven track in launching products (from ideation to market release) that achieved business objectives
Possess strong communication skills (written and verbal) and a strong eye for design, with the ability to tell powerful consumer-facing stories
Possess strong project management and organizational skills, with a history of managing complex marketing calendars and deliverables
Has a bias for action – works with flexibility and a problem-solving mindset to keep the ball moving forward
Has a dynamic, confident personality that teams well with others, can collaborate across multiple domains, and is able to influence decision-making across all levels
Bachelor’s degree in marketing or a related field
Bakkt is devoted to having diversity in its workforce and is proud to be an equal opportunity employerBakkt does not make any employment decisions based on race, color, religion, sex, national origin, veteran status, disability, age, sexual orientation, gender identity or any other characteristic protected by law.
