Job description summary
Job description
Be part of something bigger!
Bd is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of careWe have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.
Job description summary
Reporting to the creative director, the copywriter collaborates with creative and brand strategy teams to develop and write accurate, high quality copy in support of the corporate global brand for internal and external audiences across multiple channelsCollaborates with marcomm managers and web content developer to define content requirements for brand communication projects, generate ideas and refine concepts to deliver effective messages, ensuring alignment with corporate strategy, messaging, tone and voiceWrites engaging short and long form copy as appropriate for video, social, digital and print advertisements, intranet, digital signage, key message documents, and other mediums as requiredCopy edits existing content as neededContributes to and applies brand writing style standardsOther duties as assigned.
Impact on results
Degree of accountability
Accountable for output that directly impacts brand perception and reputationSelf-starter requiring minimal task supervision.
Financial impact
Meets budget and deadline requirements as outlined per project to avoid rush, cancellation and opportunity costs for events, sponsorship, media placements and production cycles
Quality impact
Executes on time and on briefMinimal rework requiredComplies with review and approval processes and policies.
Budget impact
Does not manage a direct budget.
Scope of responsibility
Strategic orientation
Generates content and messaging that influences brand awareness, preference and growth, as well as associate experience and corporate culture for this $18b corporate brand.
Sphere of influence
Supervision received
Strategic and creative oversight from creative director, brand engagement managers
Supervision exercised
May occasionally direct freelance or agency copy editors, proofreaders or translators per project
Example of team membership
Brand event or other cross functional teams for corporate initiatives
Example of internal contacts
Marketing and communications associates, creative director, art director, brand engagement managers, web content developers
Example of external contacts
Creative and production agencies, video and animation producers, translation vendors, partner organizations
Responsibilities:
Develops and writes original copy in support of the corporate global brand for internal and external audiences across multiple channels
Collaborates on defining content requirements for brand communication projects
Generates ideas and refines concepts for effective message delivery
Writes short and long form copy as appropriate to the medium
Ensures copy alignment with corporate strategy, positioning, messaging, tone and voice
Copy edits existing content as needed
Contributes to and applies brand writing style standards
Education, licenses or certifications
Bachelor’s degree in communication, journalism, english, or related field.
Experience, special skills
4-6 years of experience in developing content at an agency, production house, pharmaceutical or medical device company, medical education firm, or in a related field.
Understanding of writing in regulated environment with ability to follow designated style guides, regulatory and legal requirementsFamiliarity with ama style, chicago manual a plus.
Understanding of global translation requirements; ability to resolve linguistic barriers to copy for global use
Advanced knowledge of marketing communications and creative processes, principles and best practices
Excellent knowledge of pc-based software programs (e.g., adobe creative cloud, microsoft office applications); familiarity with mac environment a plus.
General competencies
Attention to detail
Excellent verbal and written communication skills, including use of grammar, spelling, and punctuation
Influence without authority
Project management
Acts on and provides clear and actionable feedback on communications deliverables
Why join us?
A career at bd means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to workHere our associates can fulfill their life’s purpose through the work that they do every day.
You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding cultureOur total rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.
To learn more about bd visit https://jobs.bd.com/
Becton, dickinson and company is an equal opportunity/affirmative action employerWe do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
Primary work location
Usa nj - franklin lakes
Additional locations
Work shift
