Job description summary
Job description
Be part of something bigger!
Bd is one of the largest global medical technology companies in the world and is advancing the world of health by improving medical discovery, diagnostics and the delivery of careWe have over 65,000 employees and a presence in virtually every country around the world to address some of the most challenging global health issues.
Job description summary:
The srManager, marketing technology is a critical member of the digital delivery team within the corporate digital accelerator teamThis role is primarily accountable to marry the marketing function with the technology that delivers itThe manager is a marketing technology subject matter expert, crucially important to understanding the needs of today’s digitally connected customer.
The srManager, marketing technology serves as a crucial link between marketing and tgsIt embraces traditional marketing tasks in a digital format, by understanding not only the practical applications of marketing but the technology we used to make it happenThe role is accountable for understanding business needs and translating the marketing vision and business requirements for technology implementation to achieve business impact through successful adoption, engagement and utilization of enterprise marketing technologiesThis role leads the collection of business requirements to justify marketing technology investmentThe role partners with tgs and procurement as the business partner in managing technology vendor relationships.
The srManager, marketing technology must understand the valuable potential of automation to streamline the functions of both sales and marketing teamsThey can articulate how systems interconnect to integrate data between platforms, but are not expected to be technical experts (e.gWrite the code to make that happen)Their work crosses all digital channels to improve business performanceIn alignment with the data and analytics teams, they develop the processes to capitalize on data and technology to fulfill organizational goals.
The successful srManager, marketing technology is one-part integrated marketing expert and one-part technology expertThis hybrid professional straddles the fence between both worldsThis role will be equally comfortable discussing the taxonomy of website properties, the click-through rates of the latest ppc campaign, or marketing trends impacting bothThese skilled professionals help create and update the roadmap for a company’s digital architectures designed to attract and retain customersThe role helps to eliminate marketing and technology silos, and improve deployment of new technologies to increase customer engagement in all digital channels.
Job description/experience:
Platform (technology) optimization
Subject matter expert, super-user and product advocate for aem, marketo, sfdc, showpad, litmos, globalmeet and other approved bd marketing technologies & solutions supported by the digital accelerator team
Understand industry best practices for automation tools like adobe and sf platformsBest practices can include lead routing frameworks, lead nurturing strategy, assessing lead scoring performance, optimizing integrations between marketing automation and sfdc, user and data security practices.
Change management, including implementation of new marketing technology rollouts
Develop tools and processes to support marketing technology rollout, adoption and engagement and continuous improvement; onboarding, train the trainer
User certification requirement
Lead user acceptance testing while correcting any issues that arise
Interface with end users and to understand feature requirements and/or address support issues, and work collaboratively with our business process owner teams on more complex requests & issues
Governance - region/bu readiness, rollout plan
Technical expertise
Platform administrative tasks including, and not limited to: global standards for profiles, roles, security, workflows, validation rules, approvals, advances formulas, custom objects, apis
Work with digital delivery and digital strategy teams to develop and implement omni-channel roadmaps to improve business / region performance and optimize adoption or product enhancements
Relationship management with internal technology users and vendors
Optimizing technology investments
Vendor management: relationship management, escalations
Budget oversight and invoicing
Roadmap - user requirements gathering and prioritization
Create documentation, maintaining standardization and looking for ways to continuously improve processes & procedures
Marketing expertise
Platform optimization - best practice sharing, communication templates, maxwell page updates, global rewards and recognition
Performance goal setting, monitoring and quarterly global progress reports; develop, launch, and manage in-depth dashboards and reports for all team functions at both management and individual levels in conjunction with the business process owners.
Minimum qualifications, education and experience:
Bachelor’s degree, mba preferred
5-10 years of experience with business transformation
Experience with systems, processes, learning tools
Experience delivering and executing change management
Why join us?
A career at bd means being part of a team that values your opinions and contributions and that empowers you to bring your authentic self to workHere our associates can fulfill their life’s purpose through the work that they do every day.
You will learn and work alongside inspirational leaders and colleagues who are equally passionate and committed to fostering an inclusive, growth-centered, and rewarding cultureOur total rewards program — which includes competitive pay, benefits, continuous learning, recognition, career growth, and life balance components — is designed to support the varying needs of our diverse and global associates.
To learn more about bd visit https://jobs.bd.com/
Becton, dickinson and company is an equal opportunity/affirmative action employerWe do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.
Primary work location
Usa nj - franklin lakes
Additional locations
Work shift
