Basic information
Country
United states
State
Na
City
Remote
Date published
23-sep-2021
Job id
31668
Travel amount
Up to 10%
Description and requirements
Bmc software seeks a creative, driven, and detailed-oriented marketing specialist to join its demand marketing teamThis role is responsible for delivering, monitoring, and enhancing marketing campaigns that support our business objectivesSuccessful candidates will have a background in the b2b enterprise software market with experience in campaign execution and a passion for testing and optimizationExperience in driving measurable results in demand programs and account-based marketing will be key.
Familiarity with itsm, itom, it automation, vertical, competitive, it practitioner to executive, and line of business-focused demand programs is highly desirable.
Primary responsibilities:
Executes, monitors, and optimizes marketing campaigns that create demand for bmc solutions across a mix of channels including search, social, direct mail, email, webinars, content syndication, direct response online banners, etc.
Ensures campaigns are executed on time, on budget, accurately, and successfully
Creates and maintains campaign schedule, and ensures coordination and visibility across the broader team
Delivers compelling and creative demand copy, including subject lines and calls to action that deliver stated roi and pipeline generation goals
Content coordination and development across various functions of the organization (solutions marketing, digital marketing, creative services, agencies/3rd party writers, etc.) to fuel demand campaigns
Closely monitors the performance and roi of campaigns to formulate recommendations to improve results and processes
Supports social media channels with demand content to drive awareness and conversions
Requirements:
Outstanding written, verbal communication and presentation skills
Highly motivated, self-starter, and thrives in a fast-paced environment
Excellent attention to detail
Strong analytical and problem-solving skills
Excellent project management skills with the ability to take programs from inception to completion with minimal supervision
Ability to handle multiple projects simultaneously, prioritizing workloads to meet competing deadlines
Exceptional organizational skills and the ability to ensure coordination across multiple parts of the organization
Knowledge of sales and marketing automation tools – salesforce.com and eloqua 10
Experience with social media channels, twitter, linkedin, facebook
Strong microsoft word, powerpoint and excel skills
5+ years of marketing programs required, 2+ years in demand generation preferred
Bachelor’s degree or equivalent experience
From core to cloud to edge, bmc delivers the software and services that enable over 10,000 global customers, including 84% of the forbes global 100, to thrive in their ongoing evolution to an autonomous digital enterpriseIt is the policy of bmc software to afford equal opportunity for employment to all individuals regardless of race, color, creed, sex, age, sexual orientation, national origin, disability, ancestry, citizenship status, political affiliation, religion, gender, transgender, gender identity, gender expression, marital status, status as a parent, disabled veteran or status as a protected veteran, genetic information or other factors prohibited by law, and to prohibit harassment or retaliation based on any of these factors.
