Vp of digital growth & strategy black news channel (bnc) is looking for an experienced, influential leader to join our team as a vp of digital growth & strategyIn this role, the ideal candidate will lead the overall strategy of bnc’s digital brand on various platformsThey must demonstrate a proven ability to deliver across numerous digital/social platformsThis is a critical role that will develop and facilitate strategies to enhance the digital experiences of bnc audiencesThis leader should have experience working in an emerging, start-up environment with an intention to drive transformational changeThis position reports to the svp of contentThis is a remote positionCore responsibilities
Provide oversight and leadership to teams focused on seo, digital content, overall digital user experience and content development.
Identify how brand content translates effectively into the digital and social space and must have the ability to determine which digital/social trends drive brand recognition and reputation.
Develop and oversee strategies to develop and implement omni-channel digital strategies to enhance brand awareness, drive website traffic, generate demand, and accelerate the buying decision to achieve business goals.
Review metrics & analytics tools to measure kpis and provide insights to optimize campaigns and content across digital channels (including multiple web properties, seo, sem, display, social media, and web personalization).
Develop media strategies to support both system-wide and local traffic and ecommerce sales in both core and pioneer markets.
Lead a data-driven editorial strategy and leverage audience insights to develop the voice of each digital brand.
Job requirements
Bs/ba in marketing or related field
10+ years in social media, public relations and/or marketing at an advertising/marketing agency and/or in[1]house at a consumer finance or innovative, fast-paced consumer brand.
Team building and management experienceExperience managing a team with oversight of web and social media.
Awareness and executional experience with modern publisher friendly tech partners that will extend our brand by adding incremental opportunity for reach (audience).
The ability to seek and embrace publisher partnerships that will allow bnc to share content and perhaps offer the ability to extend our content reach beyond our owned platforms (ex: bnc content on the “word in black” websiteA proven history of growing a site or sites from nothing to millions of monthly unique visitors.
Has developed clear shareable roadmaps that contains material kpi and how we’re going to get there.
Recognizes that linear is king and digital is an incredible bolt-on for our traditional business, but is, or could be on equal footing with our ott.
Deep understanding of ott trends and analysis and is able to drive rather than direct across all bnc digital platforms including but not limited to ott, site, app(s), social, mobile, podcasts and cohesively tie those together to deliver value for the targeted audience.
Can juggle what could be two worlds: 1Linear content that may skew older and will include ota and 2Ott, specifically bnc go which will skew younger as will our other digital platforms.
Ability to partner with and collaborate with news, sales and marketing.
Creates and shares calendars that are a view of the material content focuses that are coming over the next 12 months and refreshing to focus on things that are 120 days out.
Works with marketing to understand who we are and only surfaces things to sales that are “on brand” and can be executed on more than one platform that have reasonably material audiences, or at least the expectation that a given opportunity will achieve material audience objectives.
Is continually plugged into both bnc linear and ott programming so that conversations are one band, one sound and can talk (exchange) ideas to help drive audience that may foster opportunities for sales to play.
Sees the opportunity to partner with sales as a path for bnc growth rather than a forced obligation.
About bnc the black news channel (bnc) is an independent network that is minority-owned and operated, and is the nation`s only provider of 24/7 cable news programming dedicated to covering the unique perspective of african american communitiesBnc provides access to information and educational programming to meet the specific needs of this growing and dynamic community that is also a major consumer of subscription television servicesBnc delivers an authentic new voice that represents african americans in mainstream media and fosters political, economic and social discourseThe network is one voice representing the many voices of african americansBnc`s programming illuminates truth about the unique challenges facing urban communities and helps close the `image gap` that exists today between the negative black stereotypes perpetuated by mainstream media news and our enterprising african american communities.
It is the policy of the black news channel to provide equal employment opportunity (eeo) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any characteristic protected by federal, state or local lawIn addition, the black news channel will provide reasonable accommodations for qualified individuals with disabilitiesEmployees and team members are expected to contribute to bnc’s overall team effortNothing in this job description restricts the black news channel, llc, (bnc), or executive leadership`s right to assign or reassign duties and responsibilities to this job at any timeAll staff members are required to be familiar with changes in law, regulations and procedures, as well as report all questionable accounting, potentially fraudulent activity, and/or internal concerns to the attention of the black news channel llc`s general manager or vp of human resources.
