Job details
Salary $45,000 - $50,000 a year job type full-time number of hires for this role 1
Qualifications
Marketing: 3 years (required)
Copywriting - ap style: 2 years (required)
Bachelor`s (preferred)
Html: 1 year (preferred)
Us work authorization (preferred)
Full job description
As a webinar marketer, your duties include, but are not limited to, the following:
Overall webinar promotion & brand management
1Manage all aspects of webinar marketing projects from creation to deployment, with overall goals of increasing attendance and strengthening brand awareness.
2Work closely with webinar coordinators, publishers, editors, salespeople, and events staff in an advisory role for the webinars within your purview; providing effective marketing insight, ideas, solutions and recommendations to assist with decision-making.
3Maintain webinar presence on website of the parent brand and other appropriate brands.
4Write copy and develop ideas for all marketing pieces, including but not limited to: email blasts, print and emagazine advertisements, digital ads, social media, pay per click campaigns, and potentially direct mail.
5Collaborate with art directors and oversee the design and maintain consistency across all of the webinar- related marketing.
Email marketing
1Have a working knowledge of html in order to manage attendee email marketing by creating/designing templates in collaboration with the art director.
2Collaborate with the audience development team to ensure email marketing is directed at the right target audiences and use their recommendations to boost the effectiveness of efforts.
3Work with the email operations team to ensure all email marketing is deployed in a timely manner as defined in the webinar marketing plan.
4Utilize email marketing technology to enhance campaigns and streamline effortsFor example: nurtures, triggers, a/b testing, etc.
Print & emagazine ads (including inserts, cover tips, etc.)
1Responsible for print ads, inserts, cover-tips and poly-bagged brochures related to assigned webinars.
2Coordinate with art directors for effective design, graphic and copy layout.
Other – webinars & live events
1Assist with marketing for live and virtual industry events, as needed.
2Assist the senior event marketing manager with webinar training and process development.
3Complete additional duties as requested by manager for the general support of the marketing department and events division.
Qualifications
1Bachelor’s degree in marketing, advertising, journalism or communications-related disciplines is preferred
23-5 years related experience in events, marketing, advertising, communications or related fields
3Problem solver with strong creative ideas and an inquisitive nature
4Extremely detail-oriented with exceptional organizational and project management skills, accustomed to multitasking in a fast-paced environment
5Advanced copywriting skills with proficiency in ap style
6Excellent analytical and communication skills
7Deadline-driven and able to work both independently and as part of a team
8Proficient in microsoft office software
9Some knowledge of html
Job type: full-time
Pay: $45,000.00 - $50,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Employee assistance program
Flexible schedule
Flexible spending account
Health insurance
Life insurance
Paid time off
Referral program
Vision insurance
Schedule:
8 hour shift
Education:
Bachelor`s (preferred)
Experience:
Marketing: 3 years (required)
Copywriting - ap style: 2 years (required)
Html: 1 year (preferred)
Work location:
Fully remote
Work location: remote
