Job details
Salary $70,000 - $110,000 a year job type full-time number of hires for this role 1
Qualifications
Marketing: 1 year (preferred)
Full job description
Bqe software is hiring a demand gen marketing manager to drive growth across a wide range of marketing channelsResearch suggests that consumers must engage with a brand at least 17 times before they are ready to make a purchase decision, and the most successful businesses orchestrate these interactions strategically across multiple channels and throughout all stages of the buyer’s journeyThe demand gen marketing manager will own ideate, orchestrate, evaluate, and optimize these interactions as they seek to drive increasing demand at increasing efficiency for bqe.
You will partner with sales, marketing, and revenue operations teams in understanding the quality of leads that you are generating and will merge qualitative feedback with quantitative insights as you seek to drive increasing demand within target verticals.
The ideal candidate will have experience in identifying, evaluating, testing, and optimizing new marketing channels that drive demand from prospects aligned with our ideal customer profileThis person will exude an obsession with our customers as they seek to understand the channels used to discover and evaluate new software solutionsThey will possess the creative and research skills needed to identify new channels and craft compelling offers to the prospects that utilize those channelsThey will also have the analytical prowess to understand the potential scale and roi of the various channels that they uncoverWe value hard skills and hands-on experience, but equally important are the soft skills that this person possesses as we are looking for a person who is smart, humble, driven, and a team player.
If this sounds like you, please apply!
About what you’ll be doing
First week: you’ll learn the ins and outs of bqe’s business and get to know the sales and marketing teams.
First month: you will immerse yourself in our demand generation efforts to-date, forming a well-grounded perspective on where we’ve seen success/where there is room for improvement while documenting your findings for future useYou will have started to manage existing campaigns and started compiling a list of new channels and campaigns that you would like to test.
First year: you will:
Own our non-sem/smm/seo demand gen channels from webinars and events to partnerships and sponsorships.
Hit our sql and carr targets month-in and month-out.
Identify new channels to explore while optimizing existing channels.
Establish paid and non-paid relationships with various associations that support the verticals that we target.
Expand upon and strengthen our webinar thought leadership position.
Ideate and orchestrate multi-channel, multi-thread integrated campaigns.
Communicate constantly with members of the sales team, capturing and incorporating their feedback to ensure lead quality expectations are met while lead volume targets are exceeded.
About you
Bachelor’s degree required, mba preferred
3+ years of demand gen experience, ideally with a high-growth software company
Creative to the core with the ability to brainstorm new ideas, prioritize them according to their impact and cost, and project manage their execution, pulling in various resources from within and outside of the team
Excellent verbal and written communication skills with the ability to write compelling copy that converts interest into action
Advanced excel knowledge and the ability to use it to yield actionable insights
Strong organizational skills and attention to detail
An unquenchable thirst for knowledge and the desire to do big things in life!
Smart, humble, driven, and a team player
About us
Bqe software develops innovative practice management software for professional services firmsOur core platform centralizes and streamlines the way firms enter and use information for time tracking, billing, project management and accountingWe give our customers the speed and insight necessary to rapidly make informed decisions, increase productivity, and grow profitsWith more than 400,000 users worldwide, bqe software is trusted by leading architects, engineers, accountants, attorneys, it specialists, and business consultants.
Job type: full-time
Pay: $70,000.00 - $110,000.00 per year
Benefits:
401(k)
401(k) matching
Dental insurance
Disability insurance
Flexible schedule
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Professional development assistance
Referral program
Retirement plan
Vision insurance
Schedule:
Monday to friday
Experience:
Marketing: 1 year (preferred)
Work location:
Fully remote
Work location: remote
