Job details
Job type full-time
Full job description
Bailey lauerman is made for americaAs a 50 year–old independent agency, based in omaha, nebraska we have developed an understanding of a large segment of the population between the coast that is often overlooked by marketersMisunderstoodIgnoredWe call it “the everything in-between (eib)”With that understanding, we develop work that is smart, respectful, and clever.
We’re hiring a paid social manager to join the connections team which is comprised of our public relations, social and media departments.
This position can be remote or based in our omaha, ne office.
Summary
The paid social manager will play a key role in leading, growing, and executing paid social media strategies and campaigns for our clients and agencyYou’ll work closely alongside our social, media creative, account planning and account management teams to create strategic paid campaigns that breaks through to engage with key audiences.
Roles & responsibilities
Develop, execute and manage paid social media campaigns across 5+ clients on a variety of platforms such as facebook, instagram, twitter, linkedin, pinterest and tiktok
Create strategic plans for paid social campaigns to achieve awareness, interest or lead generation goals
Work directly with paid media team to assist in media plan development providing kpis and estimated performance delivery
Collaborate with social media teams during content planning to provide strategic guidance for paid opportunities with organic content
Assign and manage budgets and ensure budgets are properly pacing and managed properly throughout the campaign
Assist and lead client meetings and presentations, and be a main point of contact for client communication
Lead creation of strategic social media briefs for creative execution
Assist in brainstorming sessions
Daily management and optimization of paid social campaigns
Responsible for all client deliverables, campaign performance and reporting
Assist with invoices and paid social billing with the accounting team
Be an industry expert, staying on top of trends, themes and social changes to provide industry updates to agency team members and clients
Proactively bring innovative social strategies and ideas to the team on behalf of clients
Qualifications & experience
Bachelor’s degree in communications, journalism, public relations, or a related field preferred
Experience managing paid social media campaigns across various social media platforms
Experience in google analytics or adobe analytics measuring social traffic, conversions and roi
Familiarity and experience implementing pixels and utm tracking to monitor and track conversions
Familiarity with social media tools for publishing, monitoring, social listening and reporting (sprinklr, netbase, grin, sproutsocial, etc.) in addition to standard applications like excel and google slides
Ability to take a variety of data and provide insights and opportunities
Experience working on a full media campaign and understanding how paid social fits into the larger picture
Self-motivated, entrepreneurial spirit bringing new ideas to the team and clients
Superior interpersonal, verbal, and written communication skills
Sharp attention to detail
Ability to effectively manage deadlines and to juggle multiple tasks
The ideal candidate will have:
4+ years of experience working in social media; agency experience preferred
2+ years of managing and executing paid social
Benefits
Unlimited vacation
Paid maternity and paternity leave
Personal training and development opportunities
Cell phone stipend
Competitive healthcare and dental
Company-provided computer and accessories
A majority of our stock is owned by our employee stock ownership plan (esop)Employee ownership has and continues to be, a driving force in our culture, as each employee as an owner has a vested interest and role in our collective success.
