Job details
Job type full-time
Full job description
Summary: responsible for working closely with the marketing director and digital media & design coordinator in the development, implementation, and coordination of digital marketing strategies and in multiple graphic design needs to promote the banterra brandThis will include developing and maintaining social network platforms, updating content in cms for multiple banterra-owned websites, online and streaming advertising, seo (search engine optimization) strategies and assisting with other technology areas of the marketing departmentResponsibilities: include but are not limited to the followingOther duties may be assigned.
Create branded materials including brochures, flyers, and signs.
Create other design needs including atm/itm and vehicle wraps, outdoor, t-shirt designs, logo development, etc.
Assist in developing and maintaining reports to show website traffic, social networking measures, as well as seo performance.
Assist in the creation of a digital marketing strategy for banterra and implement the tactics within the plan to include monitoring digital traffic for banterra and comparison charts to competition.
Update content and visual needs in cms for all banterra-owned websites both current and future.
Work with compliance on all branded communication, including ongoing evaluations of policies and procedures that apply.
Assist with digital improvements to current newsletters created in marketing (employee newsletter and treasury management newsletter).
Utilize the bank’s core provider services for email campaigns and assist in planning and implementation of this for the bank.
Assist in development and creation of online advertising opportunities as part of overall marketing plan for each region, including banner ads, google ads, and facebook ads.
Assist in 30-day social media plans per established social networksExperience with hootsuite or similar platform to maximize efficiency is helpful.
Monitor trends in social media applications, channels, digital tools and strategy and integrate with company initiatives.
Assist in producing short videos for website and social networking communication and/or work with an outside resource for video production for digital needs.
Provide graphic design, copywriting, editing and proofreading tasks for various marketing and company needs.
Assist hr and marketing director with talent recruitment needs by evaluating digital opportunities and targeting appropriate opportunities.
Maintain consistency of messaging to enhance and reinforce branding across multiple platforms.
Assist with in-branch digital tv and digital sign messaging systems on an ongoing basis.
Assist in all marketing department needs which includes event planning and implementation, promo item and supply distribution, and other duties as assigned.
All employees are expected to protect the information and assets of the organization through heightened awareness of information security, cyber security, and risk management best practices, as well as complying with all applicable laws, regulations, and organizational policiesQualifications and skills: to perform this job successfully, an individual must be able to perform each essential duty satisfactorilyThe requirements listed below are representative of the knowledge, skills and abilities requiredReasonable accommodations may be made to enable individuals with disabilities to perform essential functionsEducation/experience:
Associate’s degree requiredBachelor’s degree in marketing, advertising, graphic design or related field is preferred.
Digital marketing related experience (including digital marketing management, website development and cms, and social network marketing) as well as graphic design experience is preferred.
Graphic design experience is preferred including illustrator and photoshop capabilities.
Knowledge/skills/abilities:
Ability to use microsoft office programs, specifically word, publisher, excel, teams and outlook.
Ability to properly manage your time, particularly in a work-from-home environment.
Careful attention to detail and a thoroughness in completing work tasksProofreading experience is helpful.
Ability to think creatively and problem solve.
Ability to manage multiple tasks at once and understand how to set priorities.
Ability to write routine correspondence and communicate effectively and tactfully, orally and in writing with employees, customers, vendors and management.
Ability to define problems, collect data, establish facts and draw valid conclusions.
Must understand and comply with company policies and procedures.
Ability to oversee goals and projects and ensure they are completed in a timely manner.
Ability to project future results or consequences from different alternatives or variables.
Ability to maintain a friendly, helpful and courteous attitude when working with customers or co-workers under diverse conditions.
Physical demands: the physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this jobReasonable accommodations may be made to enable individuals with disabilities to perform the essential functionsThe employee must have the ability to lift and carry 25 pounds for a distance of 50 feetIntent and function of job descriptions: the above statements are intended to describe the general nature and level of work being performed by people assigned to this jobBanterra promotes an equal employment opportunity workplace which includes reasonable accommodation of otherwise disabled applicants and employeesPlease see your supervisor should you have any questions about this policy or these job dutiesIn accordance with the americans with disabilities act, it is possible that requirements may be modified to reasonably accommodate disabled individualsHowever, no accommodations will be made which may pose serious health or safety risks to the employee or others or which impose undue hardships on the organizationJob descriptions are not intended as and do not create employment contractsBanterra maintains its status as an at-will employer.
Banterra bank is an equal opportunity/affirmative action employerAll qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, disability, protected veteran status, or any other characteristics protected by law.
