Job details
Job type full-time
Full job description
Benefitfocus (nasdaq: bnft) unifies the entire u.sBenefits industry on a single technology platform to protect consumers` health, wealth, property and lifestyleWith one out of fourteen americans electing their employee benefits using our technology, and $49 billion of annual transactions taking place on our solution, we have the ability to ignite the entire ecosystem and have embarked upon a journey to evolve into a true platform company: connecting buyers with sellersWith fresh thinking and a view towards what’s next, we’re committed to evolving our platform to deliver a world-class consumer benefits experience that is powered by artificial intelligence and enables better decision making across the entire ecosystem.
Benefitfocus is looking for a talented marketing data analyst possessing strong technical capabilities and experience working with and managing power bi and other essential marketing data technology.
What you’ll do
Lead efforts to define and implement frameworks for measuring, reporting and analyzing marketing results against overall sales/organizational goals and objectives
Gain buy-in for measurement models from key stakeholders
Develop dashboards and standardized reports to provide ongoing insight to marketing stakeholders, then work to ensure utilization and adoption
Create and maintain key performance indicators and roi models for marketing campaigns and out of campaign activities to determine effectiveness
Sift through large data sets via query languages and bi tools for dashboards and reporting
Educate and support teams with strategies on how to connect data to results
Continuously consider ways to improve our sales funnel and marketing activities
Be rigorous about monitoring metric performance, point out new trends and flag potential issues
Desired skills and experience
Bs/ba degree in business, economics, or related degree or equivalent combination of education, training, and experience
2+ years of experience in data analytics, business intelligence, or related field
Experience with sql and data warehouses (e.gSsms, mysql)
Experience with power bi and excel
Excellent written and verbal communication skillsComfortable presenting data and providing recommendations with confidence to senior level team members, even when there is ambiguity involved
A knack for identifying and investigating anomalies in data and operations
Experience analyzing crm and marketing data (e.gSalesforce, marketo)
Familiarity with marketing funnel reporting and industry critical metrics, such as mqls, pipeline, and arr a plus
