Founded in 2016, better is a digital-first homeownership company whose services included mortgage, real estate, title, and homeowners insuranceWe leverage creative technology and innovation to make the homebuying journey more approachable and understandableHere are some interesting facts to help you get to know better:
From its founding in 2016 through 2020, better funded $30.9b in home loans and provided over $7b in cumulative coverage through better cover and better settlement services, the insurance divisions of better
Ranked #1 on linkedin’s top startups list for 2020 and 2021
Ranked #2 on fortune`s best companies for millenials 2021
Fortune best workplaces for women 2021
People magazine companies that care 2021
Inc magazine`s best workplaces 2021
Top women originators 2021
Our founder and ceo was named in comparably`s top 25 ceos for diversity
Better has raised over $400m in equity capital since inception
Our company is made up of driven, passionate people who bring their unique backgrounds and perspectives to everything we doWe are committed to fostering diversity, multiculturalism, and inclusionWe encourage individual potential rather than years of experienceWe see the value in each person’s perspective, and recognize their talents, regardless of what the market saysWe believe it’s important to nurture a company culture that encourages curiosity and passion—from employee resource groups and learning opportunities to team outings and community outreach.
Better is a family of companiesBetter mortgage corporation provides home loans; better real estate, llc provides real estate services; better cover, llc provides homeowners insurance policies; and better settlement services provides title insurance services.
A better opportunity:
The better marketing team is looking for an experienced product marketing manager with a strong background in product marketing and project managementReporting to the head of product marketing and working parallel to product managers, you will collaborate with our product, sales, and marketing teams in all aspects of strategy, messaging, positioning, storytelling, go-to-market execution, and analysisYou will be responsible for not only bringing customers in through top of the funnel advertising channels, but partnering strategically with the rest of the org to make sure that the customer receives the right sales messaging and contact points, product experience, lifecycle marketing content, offers, and loan fulfillment experience to successfully fund a loan with better and walk away a brand advocate.
This person will be part of a high-performing team in a fast-paced environment and will interact with people of all levels across departments, including direct collaboration with the director of marketing around campaigns for the audience they ownThey’ll have the know-how to exercise discretion and professionalism while paying close attention to detail.
Responsibilities will include:
Lead the go-to-market strategy to drive awareness of the new products, features, and offerings that make the home financing process easier, faster, and more delightful for our customers.
Partner with product managers and strategy & operations managers to develop positioning and messaging that differentiates the better experience in the market.
Conduct research on the market, competition and customers to identify trends, pain points, and opportunities for growthHave a strong baseline understanding of why we win or lose customers.
Leverage research-driven insights to inform product and marketing roadmaps, and formulate key messaging and positioning to attract and convert customers
Build a roadmap of ongoing, cross-channel, strategic marketing initiatives at a product line level
Work with respective channel owners to define, manage, and activate all of the necessary components to bring a campaign or launch to market, including paid, social, seo, content, email, web, and pr.
Be the expert on the end-to-end customer journey to ensure a consistent and positive experience at every stageWork alongside the product managers and marketing team to identify other relevant engagement and activation points to drive conversion.
About you:
2-5 years in a product marketing manager role
Obsessive about customers’ needs and wants and passionate about meeting those needs through creative storytelling and strategic go to market approach.
You have a successful track record of researching target markets, defining messaging, and executing product launch plans.
Experience leading strategy for integrated marketing campaigns across paid, social, seo, content, email, web, and pr.
Strong analytical ability, conflict resolution and negotiation skills
Appetite for problem solving and a love for fast-paced, constantly-changing environmentsThe product marketing team is a relatively new org at a rapidly-growing companyWe’re looking for someone who’s comfortable, and ideally excited by, evolution in role scope and responsibilities.
You have big ideas and you get results!
Better is requiring all us employees to be fully vaccinated in order to go into the officeOur priority is first and foremost the safety of our employees and their families, and we require vaccines out of an abundance of cautionPlease note that better will offer a reasonable accommodation process for employees who are not vaccinated for medical or religious reasons.
The better mission is rooted in values that drive us.
We do what’s in the best interest of the consumer, not ourselves
We have growth mindsets, not fixed ones
We believe that success lies in execution, not credentials
We act like owners, not just employees
We work to find answers on our own, not wait for them to be given to us
We optimize for mission, not ego
Our mission speaks for itself—we continue to outpace the industry at every turnWe’ve joined forces in partnership with ally bank, and our backers have helped build some of the most transformative tech and finance companies in historyKleiner perkins, goldman sachs, american express, citigroup, activant capital, ally bank, and others have invested in our vision for what homeownership can be.
Better benefits & compensation
Our total rewards package consists of base salary, equity, benefits, and opportunity for yearly cash bonusSome of our benefits include:
Comprehensive healthcare, retirement, and voluntary benefitsThink medical, dental, vision, savings accounts, 401k, and more.
Personalized care and tools for realizing your mental health and wellness goals
Robust wellbeing offerings that allow you unlimited access to virtual fitness, meditation, yoga, cooking classes, homeschooling preparedness, physical therapy, and more.
Unlimited time off (with manager approval)
12 weeks of paid parental leave after 90 days of employment, and 20 weeks after 24 months of service.
Inclusive fertility benefits for you or your eligible dependents, regardless of participation in a better medical plan.
Better is an equal opportunity employerWe do not discriminate on the basis of race, color, religion or religious creed, sexual orientation, gender, gender identity, marital status, family or parental status, disability, military or veteran status, or any other basis protected by lawIf you require further accommodations or have questions regarding accessibility of our roles, please reach out to candidateexperience@better.comAll employment decisions at better are based on a person’s merit, business needs, and role requirements.
