Better is redefining homeownership and making it simpler, faster—and most importantly—more accessible for everyoneWe leverage creative technology and innovation to make the homebuying journey more approachable and understandableHere are some interesting facts to help you get to know better:
Right now we’re funding over $3 billion in home loans per month
We’ve funded over $14 billion in loans and $3.5 billion in insurance
We ranked #1 in the u.sOn linkedin`s top startups 2020
We ranked #11 on fortune’s best places to work in financial services 2020
Our founder and ceo was named in comparably`s top 25 ceos for diversity
We were listed to forbes’ fintech 50 2020
And #15 on the 2020 cnbc disruptor 50
We’ve secured over $254 million from our investors to date
Our company is made up of driven, passionate people who bring their unique backgrounds and perspectives to everything we doWe are committed to fostering diversity, multiculturalism, and inclusionWe encourage individual potential rather than years of experienceWe see the value in each person’s perspective, and recognize their talents, regardless of what the market saysWe believe it’s important to nurture a company culture that encourages curiosity and passion—from employee resource groups and learning opportunities to team outings and community outreach.
A better opportunity:
We’ll bring you the traffic, and then it’s all eyes on you.
As the first website conversion optimization manager at better, you’ll be responsible for leading, executing, and reporting on the end-to-end website optimization roadmapThis is a strategic, highly visible, and most importantly, fun, role reporting into the content & seo leadYou will be able to truly move the needle and see the impact on bounce rates, conversion rates, content engagement (time on site), and organic search traffic.
Primarily, you’ll be responsible for coming up with a roadmap of how to get more of our organic traffic to start pre-appsTo get a taste of the content - take a look hereEagerness to dive into audience mindset and optimal user journey will be your foundation.
In addition, you’ll work closely with other marketing, product, site analytics, and engineering team members to:
Help them set up & conduct proper a/b tests for our marketing landing pages
Influence any low-hanging fruit opportunities
Set the number of tests we run and prioritize the tests
Uncover sitewide customer experience issues and developed testing and/or targeting concepts to solve for customer challenges
Collaborate with cross-functional teams to define test objectives and scope, establish timelines, achieve successful implementation and measure results.
Key responsibilities:
Increase roi through onsite optimizations and rigorous test and learn
Build strong foundation of marketing analytics
Increase conversion rate through landing page testing and optimization
Increase organic search traffic and improve search ranking
Improve our customer reviews and ratings through reputation management
Manage the ongoing conversion rate optimization strategy for better.com, including ideation, planning, testing, optimization and reporting
Drive quarterly planning cycles, understanding business objectives and providing data-driven input with an aim to improve conversion rates and ultimately revenue
Create and maintain testing calendar across all of our various businesses based on hypothesis` stemming from previous data
Partner with internal digital stakeholders throughout the planning and execution phases of experiments
Report and conduct in-depth analysis of experiments that is shared with stakeholders to develop strong knowledge base
Develop streamlined process for experiments to move from hypothesis to analysis
Create documentation to catalog historical results for easy sharing across the organization
Work closely with our performance media team to ensure new landing page experiences are designed with cro best practices in mind
About you:
5+ years of website optimization, cro, and working in a cms
Experience leading site and landing page strategy
A track record of quantifiable results and successes driving onsite engagement and conversions
Analytical thinker with hands-on technical know-how to work within a cms system and manage an a/b testing platform
Knows how to conduct and report an a/b test successfully
Must be authorized to work in the united states
Bachelor’s degree
While this role can be fully remote, you’ll be able to work east coast hours (9 am - 6 pm est monday - friday)
Better is requiring all us employees to be fully vaccinated in order to go into the officeOur priority is first and foremost the safety of our employees and their families, and we require vaccines out of an abundance of cautionPlease note that better will offer a reasonable accommodation process for employees who are not vaccinated for medical or religious reasons.
The better mission is rooted in values that drive us.
We do what’s in the best interest of the consumer, not ourselves
We have growth mindsets, not fixed ones
We believe that success lies in execution, not credentials
We act like owners, not just employees
We work to find answers on our own, not wait for them to be given to us
We optimize for mission, not ego
Our mission speaks for itself—we continue to outpace the industry at every turnWe’ve joined forces in partnership with ally bank, and our backers have helped build some of the most transformative tech and finance companies in historyKleiner perkins, goldman sachs, american express, citigroup, activant capital, ally bank, and others have invested in our vision for what homeownership can be.
Better benefits & compensation
Our total rewards package consists of base salary, equity, benefits, and opportunity for yearly cash bonusSome of our benefits include:
Comprehensive healthcare, retirement, and voluntary benefitsThink medical, dental, vision, savings accounts, 401k, and more.
Personalized care and tools for realizing your mental health and wellness goals
Robust wellbeing offerings that allow you unlimited access to virtual fitness, meditation, yoga, cooking classes, homeschooling preparedness, physical therapy, and more.
Unlimited time off (with manager approval)
12 weeks of paid parental leave after 90 days of employment, and 20 weeks after 24 months of service.
Inclusive fertility benefits for you or your eligible dependents, regardless of participation in a better medical plan.
Better is an equal opportunity employerWe do not discriminate on the basis of race, color, religion or religious creed, sexual orientation, gender, gender identity, marital status, family or parental status, disability, military or veteran status, or any other basis protected by lawIf you require further accommodations or have questions regarding accessibility of our roles, please reach out to candidateexperience@better.comAll employment decisions at better are based on a person’s merit, business needs, and role requirements.
