Job details
Job type full-time
Full job description
Primary responsibilities
Develop and communicate positioning, messaging, and value propositions that differentiate bioclinica`s software solutions’ products in the market
Responsible for developing strategy, executing integrated marketing campaigns, partnering with pm for new product launches, with a core focus on the latest, innovative lead/demand generation activities that show a direct impact on the pipeline.
Develop and manage marketing plans for all products/solutions and work cross-functionally to ensure alignment with the market research, product management, engineering, sales, and services teams
For new products, design the go-to-market plan from ideation through incubation up to general availability
Develop and manage a content creation strategy (white papers, case studies, blogs, etc) to communicate bioclinica software solutions product stories, innovation and branding to the market
Manage the software solutions website content and presentation, continuously refining the site to inform and influence prospective customers on the software solutions products and services.
Collaborate with sales in the design and execution of marketing campaigns, national and regional events, and the development of sales tools (collateral, sales presentations, proposals)
Develop a strategy to enhance marketing automation practices including hubspot, sfdc integrations, workflow, and best practices
Manage outsourced vendors/agencies for branding, press releases and publications of white papers/case studies
Recruit and manage the marketing team as the department grows
Additional projects as assigned
Secondary responsibilities
Contributes to team effort by
Working with internal staff to resolve issues.
Exploring new opportunities to add value to organization and departmental processes.
Helping others to achieve resultsA true team member and partner.
Performing other duties as assigned.
Maintains technical and industry knowledge by
Attending and participating in applicable company-sponsored and industry training.
Qualifications
Education:
Bachelor’s degree in business, marketing or other related field
Experience:
7+ years of experience of marketing software or informatics in biomedical research or health care industry
Additional skill set:
Excellent verbal and written and communication skills.
Superb people and management skills to interact with cross-functional teams and third parties.
Strong organization and project management skills.
Expert at multitasking, meeting urgent deadlines, handle multiple priorities.
Adept at word, powerpoint, ms excel.
Demonstrated creative skills.
Ability to work independently or in team setting; ability to adjust to changing priorities
Excellent attention and orientation toward meticulous work
Strong organization skills and ability to prioritize and meet deadlines
Strong interpersonal and communication skills, both verbal and written
Ability to project and maintain a professional and positive attitude
Working conditions
Travel: 0-20%
Lifting: 0-15 lbs.
Other: computer work for long periods of time
This job description should not be deemed all-inclusiveAdditional requirements and expectations may be assignedAt all times, employees are expected to adhere to company policies and company sops.
Eeo statement
Bioclinica is an equal opportunity employerBioclinica evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status, or any other legally protected characteristic.
