Job details
Salary $45,000 - $65,000 a year job type full-time number of hires for this role 1
Qualifications
Bachelor`s (preferred)
Marketing, e-commerce, hospitality: 5 years (preferred)
Us work authorization (preferred)
Full job description
Job title: e-commerce and hospitality marketing coordinator
Reports to: chief marketing officer
Position overview: this is a creative and entrepreneurial role with bitter end yacht club and bitter end’s lifestyle brand, bitter end provisionsWe are seeking a creative, savvy marketing coordinator who has a love for branding, retail, e-commerce, and hospitality and shares a passion for the sea, sailing, watersports and the
Caribbean lifestyleThis role will touch all aspects of our business, from branding to social media, customer service, retail, e-commerce logistics, hospitality sales and day-to-day operationsThis is an excellent opportunity to join the team for an iconic brand with opportunity to grow with the companyThe role’s primary responsibilities will include, but are not limited to, the following:
Provide day-to-day administrative support within the marketing, hospitality sales and e-commerce department
Interface with customers via chat app, email and phone inquiries
Own administration and trafficking of marketing calendar and collaborate with creative team to execute online marketing programs, e-marketing and promotions.
Work with external agency and internal team on creative campaign implementation across platforms
Manage the content calendar for the two brands
Manage website updates including addition of new products and descriptions to the website
Contribute to the development of e-commerce and hospitality sales strategy, promotions and product development
Oversee the brand ambassador and influencer campaigns for bitter end yacht club
Partner with creative team on creative assets required for website and promotional collateral
Develop digital, email and print ads and create email-blasts for our brands
Manage products on ecommerce site including new product creation/maintenance, copywriting/editing, and photo-shoot coordination
Inventory and sku management and trackingWork closely to ensure optimum stock levels are maintained at all times, order triggers and shipments are managed
Provide suggestions for enhancement to the user journey and on-site experience
Continuously work with the team to monitor and test the website to identify any issues and work closely with the development agency’s support team to rectify as quickly as possible with minimal impact to the customer experience
Coordinate and maintain marketing and content libraries
Proficient at proof reading and supporting day-to-day copywriting needs
Manage all imagery for the website to ensure brand guidelines are adhered to
Conduct research for product development via competitive analysis and industry discovery
What we are looking for:
A marketing generalist who understands omni-channel marketing campaigns
Basic graphic design skills for editing and updating creative files in adobe creative suite
Someone who shares a passion for the sea, watersports and sailing
A minimum of 5 years’ experience in marketing and e-commerce or other relative industry
Strong knowledge of e-mail, display and social advertising, google analytics and marketing strategy
Excellent networking skills and the ability to act as an ambassador who can exemplify the brand image at all times
Understands best practices in online marketing and measurement
Creative skills for day-to-day copy and simple design needs
Outstanding time management skills and the ability to supervise multiple projects
A critical thinker who can propose ideas, challenge status quo and drive initiatives
Excellent communicator-both written and verbal
Ability to work effectively within a team as well as independently
Meticulous attention to detail, hyper organized high performing individual
Job type: full-time
Pay: $45,000.00 - $65,000.00 per year
Benefits:
401(k)
Dental insurance
Employee discount
Flexible schedule
Health insurance
Paid time off
Schedule:
Monday to friday
Supplemental pay:
Bonus pay
Education:
Bachelor`s (preferred)
Experience:
Marketing, e-commerce, hospitality: 5 years (preferred)
Work location:
One location
Work remotely:
Yes
Work location: one location
