Job details
Job type full-time
Full job description
Bizzabo is hiring a director of content marketing to lead, manage, and grow the team responsible for delivering resonant thought leadership that drives brand awareness and revenue.
In this leadership role, you will oversee many of the event industry’s leading and most-visited content destinationsYou’ll iterate and expand on bizzabo’s blog and podcast strategies, among other owned channels, speaking directly with the most important voices in the industry to craft valuable resources for millions of marketers and event professionals.
This role is ideal for a creative and data-driven storyteller who has experience managing efficient content operations and building/coaching the high-performing team that will execute your strategy.
Bizzabo is the leading event success platform for in-person, virtual, and hybrid eventsBizzabo’s all-in-one event software helps companies measure, manage, and scale events towards key business outcomes—empowering every organizer, marketer, exhibitor, and attendee to unleash the power of professional eventsBizzabo powers events for brands like amazon, electronic arts, financial times, forbes, siemens, and salesforce, to name a fewThe company was founded by boaz katz, alon alroy, and eran ben-shushan, and has more than 300 employees in its new york, tel-aviv, kyiv, and london offices, as well 15+ remote locations around the world.
Requirements:
What you’ll be doing:
You’ll develop and own a multi-format content strategy and editorial calendar, leveraging blog posts, ebooks, white papers, case studies, guides, infographics, emails, podcasts, videos, and more, to attract and engage the diverse community of event experience leaders we serve.
You’ll partner closely with marketing, revenue, and product leaders to orchestrate regular content campaigns that serve the full customer journey, driving brand affinity, pipeline, and product adoption.
You’ll build and manage a team of content marketers, editorial managers, and copywritersYou’ll also manage agencies and freelancers.
You’ll track, analyze, and regularly share updates on content performance and its impact on revenue.
You’ll be a crucial translation point for our customers and buyersYou’ll understand their needs and pain points intimately, so you can create content that serves themYou’ll anticipate market trends and you’ll ensure bizzabo’s content is future-facing.
Who you are:
You have 7+ years of content marketing experience, ideally at a high-growth saas company or marketing agency.
You have 5+ years of experience managing internal and external teams.
You’re an outcome-focused, empathetic people managerYou take as much pride in crushing business goals as you do in helping your team grow and develop in their careers.
You have a proven ability to lead your team to work quickly and effectively under pressureYou’re a planner who enjoys a fast-moving, deadline-driven environment.
You’re an excellent copywriter, storyteller, and editorYou’re comfortable rolling up your sleeves, and you take pride in creating compelling briefs that set your writers and creatives up for success.
You have a proven understanding of seo best practices around keyword research and on-page optimization and you’re comfortable using seo tools like moz or semrush, as well as google analytics.
You’re fluent in content creation tools like wordpress, marketing automation tools like hubspot, and crms like salesforce.
You are passionate about the editorial processYou seek out opportunities to collaborate, and to give and receive feedback.
It helps if you have experience with…
The events industry
Data visualization tools like looker or tableau
Community details and perks:
The bizzabo community
At bizzabo we believe that culture is more than just happy hour and a ping pong table (though we do love a good ping pong tournament), we believe that culture is everything we do and how we do itOur values are what help to guide us in our interactions with each other, our customers, and anyone who crosses paths with bizzaboBizzabo fosters an environment of communication and trustWe don’t just offer the opportunity to share ideas, we encourage you to own your ideas and bring them to fruition.
We believe the future of events is all about choice and flexibility, which is why we`ve adopted a remote-friendly hybrid model for our workforceWe have offices in several major global cities, and we encourage our team to gather in-person without any requirements about how often that happensAdditionally, we have people working from 15+ remote locations around the world.
Perks
We offer a comprehensive insurance package at no out of pocket cost to the employee, 401k, pre-tax commuter benefits, and a generous vacation policy.
We are a dog friendly in-person and virtual office!
For new employees joining us during this remote work period, we offer a comprehensive virtual onboarding experience with a stipend to get your remote office set up.
We have frequent bizzabonding activities including bi-weekly sponsored lunches, bi-weekly happy hours, virtual cooking classes, yoga classes, fitness classes, and other virtual bonding activities to keep our bizzaboers engaged and connectedWe welcome all new ideas and encourage each bizzaboer to participate or lead their own virtual event!
Our office is located on 27th and broadway south of madison square gardenThis vibrant neighborhood includes great lunch spots, train accessibility, and views of the empire state building.
