Job details
Job type full-time
Full job description
Description
Digital media buyer remote – us
The opportunity: we’re looking for a digital media buyer to help us push the boundaries of what education can offer through the power of technologyEducation is our passion, and our team members bring that to work each day as they aim to advance learning in every region of the worldBlackboard is the world`s leading education technology company, providing dynamic products and services to the global education communityWe’re focused on driving innovation in edtech and working with our clients to create a smarter learning environment.
At blackboard, we believe in the power of a truly diverse and inclusive workforceAs we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices, but who we are as a company.
For more information about blackboard incAnd our career opportunities, please visit www.blackboard.com.
Blackboard’s marketing and enrollment organization is looking for a knowledgeable, results-oriented digital media buyer to join our client-facing delivery team and work directly with our higher education partnersWith a heavy emphasis on using data and analytics to optimize the best strategic approach, you will focus on supporting paid media campaigns executed on behalf of our university clientsYou will report to the senior manager, marketing & media services supporting implementation, management, analysis, and optimization of multiple client media campaigns related to lead generation and down-funnel enrollment performance.
In this role, you will play a critical role in the execution of the media plans developed to support the student recruitment strategy of the institutionYou will also collaborate with various groups within the larger blackboard marketing & enrollment services team including account management, creative and researchA collaborative, proactive approach to driving performance and contributing to positive client satisfaction is paramount to success in this position.
Primary responsibilities will include:
Media planning/buying & management
Supporting the execution of marketing solutions across a variety of media channels, including placing media buys, and setting up and managing media campaigns with a primary focus on digital channels (sem, display, social media, etc.)
Managing day-to-day media buying process and vendor relationships for multiple select clients
Assisting senior manager, marketing & media services in managing client budgets and media billing
Monitoring campaigns for performance, ensuring campaigns are pacing accordingly, managing spend, optimizing and troubleshooting campaigns, creating insights about performance, making updates accordingly, and flagging potential issues to media and account management
Analyzing information to bring forward insights, results, and suggest optimizations (e.gKeyword research, ad copy testing, bid management tactics, new channels) and testing scenarios to ensure optimal return on client’s advertising investment
Providing business analysis to identify risks and opportunities related to lead generation, media optimization, conversion rates and application yield rates
Establishing and maintaining expert knowledge of the latest innovations and opportunities impacting sem, programmatic display, and the overall digital marketing landscape
Relationships and service
Tracking reporting metrics and kpis to ensure effectiveness of service and disseminate best practices across clients
Assisting in ensuring that media tactics and deliverables meet or exceed client’s objectives, timing expectations and budget
Establishing and fostering productive relationships with media vendors and internal account management team
Tracking spending and any changes in budget; providing clear and concise internal updates in timely and complete manner
This role requires approximately 10% travel.
The candidate: required s kills/qualifications:
Bachelor`s degree in marketing, business, or related field or equivalent experience
3+ years of media buying experience in an agency or client in-house media department, with a primary focus on digital media
Experience managing a wide range of media budgets across clients, from $150k to $1m+ annually
Experience in b2c marketing campaigns with varying objectives, including but not limited to awareness, lead gen, demand gen and remarketing
Strong knowledge of media performance tools including google ads, facebook ads manager, linkedin, google analytics, and other media management tools
Fluent understanding of all aspects of paid media advertising, media strategy and standard media measurement
Strong analytical skills, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations as part of forecasted outcomes/implications
Independent, self-starter with strong accountability, prioritization, project management and coordination skills; and ability to excel in a fluid, cross-functional team environment
Experience in microsoft excel and powerpoint
Strong critical thinking, project management and time management skills
Preferred skills/qualifications:
Experience in higher education industry
Basic understanding of crm, marketing automation and data analysis (salesforce products, microsoft powerbi, etc.) tools and reporting
Current certifications in google ads and facebook ads media buying (or willing to get certified in both in first 60 days)
Knowledge of traditional media (tv, radio, print, out-of-home)
This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are requiredNothing in this job description restricts management`s right to assign or reassign duties and responsibilities at any time.
Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.
This position is not available for candidates residing in the following states: co, ca, ma
#li-remote #li-jo1
Req id: 531
