Job details
Job type full-time
Full job description
About blackhawk network: at blackhawk network, we shape the future of global branded payments through the prepaid products, technologies and network that connect brands and peopleOur collaborative innovation and scalable, security-minded solutions help our partners to increase reach, loyalty and revenueWe believe our future holds great things for blackhawk network and its partnersWe believe that together, we can shape the futureOur beliefs? win as one team, be innovative, global excellence and be inspiring!
So, what are you waiting for? shape your career and join our global networkOverview:
The product marketing manager will be looking after the marketing activities across our rewards and incentives platforms and products within the b2b focused area of our incentives divisionThis will include managing all gtm plans including launches and key campaigns throughout the calendar year along with management of any communication plans.
The right person for this position will be able to demonstrate their creative energy, passion, and strategic mindset for shaping a growing global solution.
Responsibilities: to ensure we implement an effective marketing strategy and execute that strategy to position blackhawk network and hawk incentives as a leader across our rewards and incentive platforms and products into the wider market.
To work closely with the product team to ensure we have consistency in our approach to sme and enterprise and coordinate all product marketing approaches to ensure efficiency and best outcome.
To help create and develop the gtm strategy along with the retention marketing strategy across the products under their remit.
To execute a marketing plan that has clear measurable outputs and supports the businesses’ objectives.
To execute a marketing plan that includes events, pr, blogs, advertorial, digital campaigns including social media, collateral used and the blackhawk website.
To work with external agencies as well as internally to create industry leading content to engage with our audience.
To drive market research and business intelligence initiatives such as voice of the customer interviews to strengthen development of market intelligence and support our business goalsPerform competitive intelligence reviews and research to help define our message to market, key differentiators, and ongoing content this audience needs.
Proactively review and work within company policies, standard operating procedures, company, and legislative updates to ensure you are working in line with best practice and business risk is minimized.
Display positive examples of the company beliefs at all times.
Qualifications: 5-7 years of product marketing experience targeting buying committees at enterprise level organizations
Successful history in b2b product marketing
Demonstrated success in driving revenue, defining new markets and sales acceleration
Experience working collaboratively with all marketing functions, external agencies, product, sales, design, and engineering excellent presentation, communication, organization, and project management skills.
Ability to prioritize multiple large-scale projects and requests from various teams.
Proficient in word, excel, and powerpoint.
Skilled storyteller, ability to enhance the customer experience through developing customer insights and making them actionable
Experience in the incentives and reward industry ideal, but not essential
Experience in dealing with regulated financial products including prepaid cards and gift cards would be advantageous
Management responsibilities:
No direct reports
Shared support of a marketing executive
Eeo statement: blackhawk network provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local lawsBlackhawk network believes that diversity leads to strengthThis policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
