*fully remote*
As director of marketing automation, you will drive the operational design and execution of martech stackYou will own marketing and sales process automation and analysis.
Us!
Self-serve or subscribe to digital ad spaceAnytime, anywhere, on any budget.
Blip is a rapidly growing series-a tech company with a mission to connect people, products, and ideasWe are democratizing access to digital out-of-home advertising space, bringing revolution to the way ad space has been discovered, offered, and purchased for decades.
A few things about the culture of your future team:
We put customers first.
We take ownership.
We dive deep into data.
We work well together.
We set clear expectations, and we inspect them.
We deliver results.
You!
Bachelor`s degree from an accredited institution or equivalent work experience
5+ years of business-to-business marketing operations experience, preferably in a saas or business-to-business environment
Deep technical knowledge of marketo and salesforce.com
A cross-functional leader who partners with other team leaders and earns credibility through their expertise on process, automation, and systems
Expertise working with subscription business models
Strong understanding of relational database concepts, and data structure as related to marketing automation
Lead management process development and execution; marketing campaign execution, including segmentation and building campaigns within a marketing automation system.
Proven experience with nurturing and scoring leveraging marketing automation and integration
Knowledge of integrated marketing campaign best practices (including email contact strategy)
Position responsibilities:
Own the strategic direction of blip`s marketing automation and operations, including creating a vision and leading the team through the successful execution
Develop marketing automation strategies that support lead goals, including continually modifying and adjusting those strategies based on results
Support the end-to-end lead management process from capturing, scoring, filtering, enriching, routing, and assigning high quality leads to the correct sales rep
Monitor, measure, and analyze the effectiveness of marketing and sales initiatives against kpis, surfacing data driven insights to improve performance and drive innovation
Develop and implement a strategy for ongoing control, maintenance, and enhancement of the marketing database process in the marketo platform.
Orchestrate lifecycle, transactional, triggered, and promotional or engagement-driven marketing activity to fuel business and marketing objectives.
Manage system enhancements/upgrades, troubleshoot system issues/bugs, and oversee deployment and enablement to the blip team.
Serve as the subject matter expert for our martech stack, including responsibility for the strategy, enablement, vendor relationships, and implementation of all marketing technology tools
Work collaboratively with the marketing teams to identify, evaluate, and implement tools and technology that will enable campaign innovation and improve performance
Automate and improve data integrity and data management initiatives, including segmentation implementation and analysis, list management, and lead processes in marketo and salesforce.com.
Ensure adherence to budget for marketing resource management and automation platforms – including continuous optimization of the contactable database.
Create processes that are designed, documented, understood, and followed to minimize bad data and incomplete data
Skills:
Understanding of digital marketing fundamentals – channels, tracking, conversion, personalization, seo/sem, paid search, and paid advertising google analytics
Strong organizational and project management skills
Strong analytical ability, proficient in understanding key data and metrics and utilizing this information to improve business performance
Creativity, confidence, flexibility, with excellent attention to detail with the ability to think from a `big picture` perspective
Ability to work with multiple projects and tasks at one time under pressure with tight timelines
Demonstrated ability to work independently as well as being a productive and supportive team member
Ability to identify and facilitate business risk/issue mitigation and resolution
Thrives in ambiguity and uncertainty; can adapt quickly in any situation and asks questions to increase depth of understanding
Benefits
Insurance - health (premiums covered), vision and dental
Equity - all full-time employees are eligible for stock options
Flexible paid time off and paid parental leave
Fitness/health expense subsidy
Creating disruptive offerings for an industry first-mover!
