Job details
Job type full-time
Full job description
Bluecross blueshield north carolina is improving healthcare for everyoneDoing that takes all of us, currently 4,500+ strong! are you ready for a job that matters and a mission that is bigger?
We are seeking a marketing communications specialist who will be an integral member on our major group segment teamOn this team, you will be responsible for creating and updating sales materials including presentation decks and rfp responsesAdditionally, you will work closely with the marketing communications team to solve market problems and drive enterprise results.
This specialist will work in a fast-paced, creative environment and will have a strong background working with rfps.
Collaborates with marketing communications team to define communication tactical plan.
Plans and implements marketing campaigns to approved budgets, goals and timelines and ensures plans are executed on-strategy.
Drives sales results through implementation of marketing activities such as: incentives, direct mail, advertising, collateral, promotions, events, presentations, online marketing and other appropriate channels.
Provides reports, analyses, and regular status updates on marketing campaign development.
Measures and reports metrics of all assigned marketing activities, analyzes programs and adjusts tactics to increase effectiveness.
Identifies market opportunities by collaborating with sales leadership and segment teams.
Develops and implements targeted support to the agent/broker community.
Works closely with various areas of the organization including sales, web office, creative studio, underwriting, legal, compliance, healthcare, human resources and other internal departments in the production of marketing materials and campaigns.
Manages effective relationships with external marketing and logistics vendors/agencies as needed.
Utilizing strong knowledge of the competitive marketplace, equips the sales team to effectively sell against the competition.
Facilitates communication between internal stakeholders and creative resources in project execution.
Manages associated program budget(s) including annual forecasting, invoice control and reconciliation, tracking of campaign funds and scheduled reporting.
As a part of the major group segment, you will also be responsible for:
Develops responses to requests for information (rfi), requests for proposals (rfp) and inquiries from management, group executives, decision makers, brokers and consultants
Evaluates information and requests included in each proposal to develop proposals that are competitive, accurate and customer-specific
Serves as the recognized expert and resource for inquiries from both management and external customers and prospects
Analyzes data and information included in proposal requests to provide direction to management in identifying new trends and programs being requested by customers or being offered by the
Provides leadership in the rfp process and maintains and evolves the proposal database utilized in creating accurate and competitive proposals
Hiring requirements
Bachelor’s degree and at least 4 years (or master’s degree and at least 2 years) of marketing or sales communication or advertising experience.
If no degree, a minimum 6 years experience as stated above.
Rfp experience strongly preferred.
Direct experience managing small to medium sized projects or programs.
