Job details
Job type full-time
Full job description
We’re looking for an experienced, creative, results-driven director of growth marketing who is eager to expand and optimize our existing demand generation and growth marketing efforts to make a big impact at a high growth fintechThe successful candidate has in-depth knowledge of b2b marketing, digital channels and marketing concepts, platforms, tactics and technologiesThey will oversee all global (1) growth marketing, (2) demand generation, and (3) data analyticsThey are responsible for customer acquisition, nurturing and engagement for multi-channel programs including email, digital marketing, abm, content syndication, and customer marketing at scaleThis position plays a key role in developing and driving our go-to-market strategy in conjunction with the sales and partner teams.
Location: massachusetts preferred, remote considered
Responsibilities
Drive global acquisition strategy while collaborating to ensure integration across product marketing, content, brand and creative teams
Lead global demand gen marketing activities including but not limited to search, display, paid social, audio, content syndication, abm; manage development, execution and stewardship of paid media plans
Orchestrate the demand gen planning ensuring marketing`s goals are aligned with sales, partner and global objectives including building financial plans for marketing channels with specific kpi’s and business cases for new initiatives
Ensure lead, mql and full-funnel conversion goals are met by delivering great prospect and customer program experiences with the brand based on deep understanding of the markets and buyers
Collaborate across marketing to develop integrated campaigns that support strategic pillars, messaging hierarchies and demand generations goalsConceptualize, test, and optimize programs and campaigns across channels—including seo, paid search, paid social, email, direct mail, webinars, events, and content syndicationBuild and implement test and learn media plans and scale campaigns based on evidence of success
Oversee the demand generation portion of the marketing budget, including managing spend to budget, reporting on forecast, cpls, cost-per-acquisition and roi
Effectively communicate and evangelize demand gen results and opportunities to key cross-functional stakeholders at all levels within the organizationMust articulately report results and recommendations
Work closely with sales operations and sales to manage and report on funnel metrics, progress-to-goal and areas for improvementLead the refinement of lead scoring models, nurturing programs and sdr outreach to optimize them to expedite opportunity creation
Own the marketing toolset and partner with sales operations and finance to align processes, metrics, data usage – and recommendations for new tools and data sources.
Oversee all vendor and agency relationships, including scope development and continuous optimization
Requirements:
10+ years’ experience leading b2b demand generation, digital marketing, funnel conversion, nurture programs, abm, data & analytics, and automation platforms in a high-growth tech environment
Deep understanding of paid digital mediaCandidate must have a strong understanding of direct and programmatic media strategy, overseeing implementation and day-to-day optimizations
Quantitative and analytical with a passion for using data to answer questions and enable decision-makingAbility to interpret data, produce actionable conclusions, and drive recommendations and action
Track record of exceeding full-funnel goals and delivering successful multi-channel demand generation campaigns
Ability to develop strong relationships and work closely with sales organizations, working together to deliver on goals, kpis, and business objectives
Possessing creative, resourceful, and innovative mindset, always coming up with new ideas and ways of doing things differently
Talent for both strategic and creative approaches, alongside the ability to manage projects with an eye to detail and organization; a “roll up the sleeves” mentality grounded in a commitment to excellence
Ability to work in a fast-paced environment with ambiguity and change to drive complex projects to success
A self-starter and problem solver who straddles both strategic thinking and tactical executionAbility to prioritize projects effectively, juggling multiple projects with tight deadlines
Strong communicator with the ability to convey complex ideas with clarity, confidence, and authority.
Thoughtful, collaborative and experienced manager of driven, rock-star teams
Experience using industry leading tools and platforms such as salesforce, google ads, hubspot, outreach.io, google analytics, google data studio, drift, etc.
Payments, fintech and global experience a plus
Mba preferred
