Job details
Salary $53,000 - $60,000 a year job type full-time
Full job description
At blueground, we are guided by a vision to make people feel at home wherever they choose to liveBy offering fully-furnished apartments that are move-in ready in the world’s most vibrant neighborhoods, we provide our guests with the opportunity to simply #showupstartlivingBehind the scenes, we strive for a tech-powered living experience that guests love, homed in an organization where great people are proud to work.
We’ve grown a lot since our founding in 2013We are now hosting guests in more than 5,000 homes in 15 citiesWe have raised more than $258m+ in funding to date and that’s just the beginning
What drives our success is how each of our team members applies our core valuesTo our team, time is everything, and we cherish it greatlyFor us, excellence isn’t simply a standard, but an exciting way to look at lifeWe care deeply about our clients and colleagues and never lose sight of the human element, which goes hand-in-hand with transparency which we believe makes our day-to-day life easier.
We are searching for a marketing copywriter who is passionate about their craft and eager to make an impact given blueground’s hyper-growth across multiple cities, and increased touch points that come with that across different platformsYour copy style should be able to pivot between lead-gen/conversion, brand, and ux needs, with expertise in writing clear & concise short-form copy for brand marketing web pages, demand-driven unbounce pages, emails, messaging hierarchies, marketing collateral and select social contentYour words will inform and engage our different target audiences (e.g., from individual guests to enterprise clients; private landlords to property management companies, etc.)This position needs someone who is confident as an individual contributor, ready to jump in and take a leadership role when required, while embracing cross-functional or senior stakeholder collaboration to deliver the best concept and solutionsWe want someone who cares about the details and generates ideas that push boundariesThis person must thrive in a fast-paced work environment and enjoy working on numerous projects at oncePlease include a link to the breadth of your copywriting and content experience.
What you will mostly focus on:
Effectively grasp the brand and replicate it across multiple marketing channels (e.g., web, advertising, email, social, etc.)
Write clear, attractive copy with a distinct voice
Interpret copywriting briefs to understand project requirements
Effectively collaborate with stakeholders such as marketing cross functional leads (brand, crm/email marketing, performance marketing, social media, content strategy, etc.), pr/communications, designers, sales, product, real estate and even ceo on large- and small-scale marketing projects (e.gEmail campaigns, regular newsletters, go-to-market launch communications, new landing pages, website refreshes, etc.)
Edit and proofread copy as needed, while managing feedback loops
Use seo principles to maximize copy’s reach
Source images and other content
What we are looking for:
3-5+ years of copywriting experience in a digital agency or in-house creative environment (bonus points if experience in real estate/hospitality/travel/consumer tech, etc.)
Exceptional portfolio that demonstrates conceptual thinking and brand copywriting experience
Knowledge of online content strategy and creation
Excellent writing, editing, and proofreading skills
Experience with seo
Strong research skills
Demonstrated attention to detail
Expert at strategic brainstorming, campaign development and creative execution writing email copy, advertising (digital, print, banners), brand messaging, web copy, video scripts, marketing collateral
Strong understanding of ux principles and how it relates to copy
Excellent time-management and organizational skills
Bachelor’s degree in creative writing, journalism, marketing, english preferred
Your benefits:
Competitive salary & up to 40% performance bonus on a quarterly basis
Flexible paid time off
Enhanced parental leave
401k retirement plan
Competitive health insurance (medical, dental and vision), along with complimentary access to onemedical and health advocate
Flexible work environment through our blueground nomads employee mobility program
Dynamic working environment with talented people
Complimentary accommodation in blueground locationsThink summer in greece and winter in dubai!
At blueground we are proud to have diversity and inclusion at the centre of everything we doWe are committed to equal employment opportunity regardless of race, colour, national origin, ethnicity, gender, age, disability, sexual orientation, gender identity or religion.
