Job details
Salary up to $72,000 a year job type full-time number of hires for this role 1
Qualifications
Bachelor`s (required)
Marketing: 4 years (required)
Us work authorization (required)
Full job description
Boca pharmacy group
Marketing specialist
Introduction
For over 20 years, boca pharmacy group has been dedicated to the needs of patients suffering complex chronic illnessesOur core values are motivated by our complete involvement in the communities we serveEmpowered by a network of strategically located pharmacies, we embrace a more personal approach, touching lives everyday by being closer to those we help and their familiesThrough boca’s expertise and passion, thousands of high-risk patients from under-served communities get access to medications, improved adherence, and better outcomes.
Today, boca pharmacy group seeks a marketing specialist to join our dedicated and growing team.
Overall responsibilities
Responsible for a broad range of marketing functions all in an effort to increase boca pharmacy brand recognition, establish capabilities, and instill confidence of prospective customers
Develop a deep understanding of our customers, industry, and trends
Work closely with boca sales, technical, and leadership teams to understand marketing communications needs and identify solutions
Manage and collaborate with outside marketing agencies, including project management of deliverables
Proactively seek new ways to engage prospects and customers, identifying and executing improvements to content and methods, particularly through digital and social media strategies
Supervise projects to deliver continuity of brand image across all customer touchpoints
Maintain central repository of all marketing assets and ensure brand guidelines are followed by all users
Marketing collateral
Manage development of collateral materials to support sales team and customer journey, including creative, messaging, and copywriting, including sales decks, sales 1 pagers, customer stories, etc.
Maintain brand standards across all customer-facing and internal materials
Content creation
Bring fresh ideas for video and photographic content for use across platforms including company website and social media
Work with internal subject matter experts to write, edit and produce email marketing campaigns, blog articles and other thought leadership content
Identify opportunities for content campaigns to generate in-bound leads
Update content on website
Post job openings
Social media
Identify social media channels that best engage the key company stakeholders and prospects
Create social media calendar
Create and monitor kpi’s for traffic and engagement
Engage with prospects, customers, and outside vendors via likes, shares, and comments
Maintain and update company linkedin page
Create content and maintain organic posts and paid campaigns on linkedin; monitor account for engagement and provide insights for future campaigns
Provide linkedin support to boca employees to manage profiles, use best practices in sharing, posting, and liking, and follow social media policy
Experience & qualifications
Bachelor’s degree in marketing, or work equivalent
4+ years of experience in b2b marketing communications
Knowledge of traditional and digital marketing strategies
Proven experience in managing social media channels including linkedin and facebook
Experience developing email marketing campaigns
Strong writing skills with the ability to create original content
Creative, proactive, and willing to tackle new projects
Able to work independently in fast moving environment
Proficient with photo and video shoots / editing
Proficient in following platforms / technology tools:
Wordpress or other content management software
Adobe creative cloud software, ms office 365, crm
Social media including linkedin, instagram, facebook
Google ads
Yelp
Job type: full- time, exempt
Location: bronx, ny; hybrid in office / remote
Reports to: ceo
Salary: $72k
Benefits:
Health insurance
Paid time off
Job type: full-time
Pay: up to $72,000.00 per year
Benefits:
Health insurance
Paid time off
Schedule:
8 hour shift
Monday to friday
Education:
Bachelor`s (required)
Experience:
Marketing: 4 years (required)
Work location:
One location
Work remotely:
Yes
Work location: one location
