Job details
Job type full-time
Full job description
We’re looking for a curious, collaborative, self-starter- someone who’s ready to dig in and build solutions to both simple and complex problemsThe marketing data analyst will be responsible for evaluation and measurement of marketing campaigns in support of our abm strategyThis position will serve a critical role in working with the marketing team to ensure we are optimizing marketing spend, lead volume and opportunity creationThis role will be responsible for monitoring and reporting on key marketing performance metrics.
Requirements:
Project management experience with an exceptional ability to interface amongst multiple stakeholders
Ability to clearly communicate complicated processes to stakeholders
Understanding of abm best practices, kpis and reporting frameworks
Campaign optimization experience - a/b testing, etc
Strict attention to detail and ability to troubleshoot various issues, integrations, inefficiencies and more
Self directed learner who performs well in a fast paced environment
Responsibilities:
Analyzing marketing campaign impact on a weekly, monthly and quarterly basis.
Provide ongoing feedback and insights on our attribution models whats working + whats not
Improve roi of marketing initiatives by building robust performance measurement and quantifying indirect influence of media channels.
Analyze multi-channel acquisition paths and derive actionable insights to optimize media mix and conversion funnels
Discover and effectively communicate actionable insights to marketing stakeholders and senior leadership that address the most important business questions
Assist in annual marketing planning
Understand and communicate how campaigns / activities are contributing to various funnel metrics
Continuously consider ways to improve the way we discover, process, and surface data to our partners
Sift through large data sets via query languages and bi tools for dashboards and reporting (looker, quicksight, redshift, metabase, etc)
Qualifications:
5+ years work experience in a role where data was among your primary responsibilities
Understanding of abm techniques and best practices
Excellent written and verbal communication skillscomfortable presenting data and providing recommendations with confidence to senior level partners, even when there is ambiguity involved
Ability/ experience connecting data from multiple marketing sources including but not limited to: email, web, user/usage data, digital ad platforms and survey platforms
Familiarity with marketing funnel reporting and industry critical metrics, such as website sessions, mqls, pipeline, and bookings
Deep understanding of sql in analytical data warehouses and in business intelligence tools (we use metabase and looker)
Deep understanding of relational and non-relational databases, sql and query optimization techniques
Hands-on data engineering/etl experience is preferred and recommended
Nice to have:
Experience in enterprise b2b marketing
3 years of experience working in sfdc
Experience with multi-channel campaigns across email, events, web display ads, marketing content, etc.
Familiarity with project management and issue tracking tools (asana, basecamp, jira, trello, etc.)
Benefits:
Competitive pay
Flexible pto
Cell phone reimbursement
Comprehensive health coverage: medical, dental and vision
Monthly wellness stipend
Paid parental leave
Monthly (virtual) team events
Retirement plans
Bolt is proud to be an equal opportunity workplaceWe are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran statusPursuant to the san francisco fair chance ordinance, we will consider for employment qualified applicants with arrest and conviction recordsIf you have a disability or special need that requires accommodation, please let us know.
