Job details
Job type full-time
Full job description
Bolt’s mission is to democratize commerce by making online buying easy, trusted, and consistent for millions of happy shoppersRead more about our mission in our manifestoWe believe that every retailer will need ecommerce to power their business in the future, and to do that effectively they need bolt.
We’re looking for an experienced senior email and lifecycle marketing manager to be a key contributor to the marketing team as we scaleReporting to the senior director of digital marketing, you’ll own a personalized communication strategy that encompasses multiple channels in a personalized way; to be sure we’re delivering the right message, in the right place, at the right time.
You’ll work with the senior director of digital marketing to define the strategy, and you’ll own the bolt owned touchpoints across the entire funnelIdeally, you can deploy and launch email programs quickly, build out thoughtful automations, and ensure that communications comply with brand guidelines.
Helping bolt win the hearts and minds of global prospects and consumers through impactful, relevant communications across multiple bolt-owned touchpoints — you’ll make sure bolt is delivering the right message, to the right user, at the right time, through the right channel
Refine existing email marketing strategies and establish new strategies for channels as needed (web, in-app, push notification) across the entire customer lifecycle including: pre-sales emails, nurture sequences, post-acquisition engagements, landing page retargeting and more.
Regularly reporting on the success of your programs including funnel conversion metrics, engagement, channel-specific metrics like click-through rates, impact on sales, and more.
Build deeper insights into segmentation through data analysis, while also maintaining email list quality and health
Building and maintaining a structured experimental program: continual a/b testing and thoughtful optimizations that have positive impact on funnel metrics
Regularly collaborating with stakeholders like product, product marketing and sales to fine-tune the send schedules across multiple touchpoints.
Evaluating, advocating for and successfully implementing new marketing technology to cover the owned communications needs
Staying current on email marketing and engagement strategies to improve programs and campaigns
Requirements:
6+ years of hands-on experience with b2b and b2c, would prefer those with strong b2c experience
Marketo, salesforce experience preferred
Expert understanding of digital marketing strategies and tactics, including how email and other touchpoints fit into the overall marketing strategy
Resourceful: you’ll have resources to help but you’ll need to find a way to get things done under tight deadlines
Excellent time-management skills and project-management skills
